Publikationen

2023

• Rigdon, E. E.; Sarstedt, M.; Moisescu, O. I. (2023)
  Quantifying Model Selection Uncertainty via Bootstrapping and Akaike Weights
  erschienen in: International Journal of Consumer Studies, Advance online publication
• Sarstedt, M. (2023)
  1.124.221 oder 1.877.936 Follower*innen?
  erschienen in: Absatzwirtschaft,1-2, 45
• Ingenhoff, D.; Richner, D.; Sarstedt, M. (2023)
  New Insights for Public Diplomacy Using PLS-SEM to Analyze the Polyphony of Voices: Value Drivers of the Country Image in Western European and BRICS countries
  erschienen in: H. Latan, J. F. Hair, & R. Noonan (Eds.), Partial least squares path modeling: Basic concepts, methodological issues, and applications (2nd ed.)
• Richter, N.; Hauff, S.; Ringle, C. M.; Sarstedt, M.; Kolev, A.; & Schubring, S. (2023)
  How to Apply Necessary Condition Analysis in PLS-SEM
  erschienen in: H. Latan, J. F. Hair, & R. Noonan (Eds.), Partial least squares path modeling: Basic concepts, methodological issues, and applications (2nd ed.), Accepted/In press
• Sarstedt, M.; Imschloss, M.; Adler, S. (2023)
  Markenerlebnisse beginnen mit den Sinnen
  erschienen in: markenartikel, 1-2, S. 43-45
• Hollebeek, L. D.; Sarstedt, M.; Menidjel, C.; Sprott, D. E.; Urbonavicius, S. (2023)
  Hallmarks and Potential Pitfalls of Customer- and Consumer Engagement Scales: A Systematic Review
  erschienen in: Psychology & Marketing, Advance online publication

2022

• Sarstedt, M.; Adler, S.; Maas, B.; Regensburger, T.; Schreiber, L. (2022)
  Marketing: Megatrends in einer dynamischen Disziplin
  erschienen in: People & Work
• Sarstedt, M. (2022)
  Gutes Timing ist alles
  erschienen in: Absatzwirtschaft, 3, 60
• Hair, J. F.; Pick, M.; Liengaard, B. D.; Radomir, L.; Ringle, C. M.; Sarstedt, M. (2022)
  Progress in Partial Least Squares Structural Equation Modeling use in Marketing in the Last Decade
  erschienen in: Psychology & Marketing
• Cho, G.; Schlägel, C.; Hwang, H.; Choi, Y. ; Sarstedt, M.; Ringle, C. M. (2022)
  Integrated Generalized Structured Component Analysis: On the Use of Model Fit Criteria in International Management Research
  erschienen in: Management International Review
• Sarstedt, M.; Hair, J. F.; Ringle, C. M. (2022)
  “PLS-SEM: Indeed a silver bullet” – A Retrospective and Recent Advances
  erschienen in: Journal of Marketing Theory & Practice
• Cho, G.; Hwang, H.; Sarstedt, M.; Ringle, C. M. (2022)
  An Automatic Prediction-oriented Model Search Algorithm for Generalized Structured Component Analysis
  erschienen in: Structural Equation Modeling: A Multidisciplinary Journal, 29(4), 611-619
• Cho, G.; Kim, S.; Lee, J.; Hwang, H.; Sarstedt, M.; Ringle, C. M. (2022)
  A Comparative Study of the Predictive Power of Component-based Approaches to Structural Equation Modeling
  erschienen in: European Journal of Marketing
• Sarstedt, M. (2022)
  Karma in der Markenkommunikation
  erschienen in: Absatzwirtschaft
• Rigdon, E. E.; Sarstedt, M. (2022)
  Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena
  erschienen in: Review of Marketing Research, Volume 19 (pp. 53-73)
• Hwang, H.; Sarstedt, M.; Cho, G.; Choo, H.; Ringle, C. M. (2022)
  A Primer on Integrated Structured Component Analysis
  erschienen in: European Business Review, Advance online publication
• Becker, J.-M.; Cheah, J.-H.; Gholamzade, R.; Ringle, C. M.; Sarstedt, M. (2022)
  PLS-SEM’s Most Wanted Guidance
  erschienen in: International Journal of Contemporary Hospitality Management, Advance online publication. doi: 10.1108/IJCHM-04-2022-0474
• Sarstedt, M. (2022)
  Wunderwaffe KI?
  erschienen in: Absatzwirtschaft, 10, 51
• Sharma, P. N.; Liengaard, B. D.; Sarstedt, M.; Hair, J. F.; Ringle, C. M. (2022)
  A Comment on “Recent Developments in PLS”
  erschienen in: Communications of the Association for Information Systems
• Sarstedt, M. (2022)
  Optimiertes Babymanagement. Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren
• Sarstedt, M.; Imschloss, M.; Adler, S. (2022)
  Multisensorisches Design von Verkaufsumgebungen – Sehen, Hören, Riechen
• Sarstedt, M.; & Wecke, B. (2022)
  Skalierung von KI im Marketing und die neue Rolle des CMO
• Hair, J. F.; Hult T.; Ringle C. M.; Sarstedt, M. (2022)
  A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
• Basco, R.; Hair, J. F.; Ringle, C. M.; Sarstedt, M. (2022)
  Advancing Family Business Research Through Modeling Nonlinear Relationships: Comparing PLS-SEM and Multiple Regression
  erschienen in: Journal of Family Business Strategy, 13(3), 100457, doi:10.1016
• Sarstedt, M. (2022)
  Sex sells! Echt jetzt?
  erschienen in: Absatzwirtschaft, 5, 58
• Cho, G.; Sarstedt, M.; Hwang, H. (2022)
  A Comparison of Covariance Structure Analysis, Partial Least Squares Path Modeling and Generalized Structured Component Analysis in Factor- and Composite Models
  erschienen in: British Journal of Mathematical and Statistical Psychology, 75(2), 220-251. doi: 10.1111/bmsp.12255
• Sarstedt, M.; Danks, N. P. (2022)
  Prediction in HRM Research − A Gap Between Rhetoric and Reality
  erschienen in: Human Resource Management Journal
• Sarstedt, M. (2022)
  Banane mit dem Handy gescannt
  erschienen in: Absatzwirtschaft, 6, 43

2021

• Sitar-Taut, D.; Mican, D.; Frömbling, L.; Sarstedt, M. (2021)
  Digital Socialligators? Social Media-Induced Perceived Support During the Transition to the COVID-19 Lockdown
  erschienen in: Social Science Computer Review
• Sharma, P. N.; Shmueli, G.; Sarstedt, M.; Danks, N.; Ray, S. (2021)
  Prediction-oriented Model Selection in Partial Least Squares Path Modeling
  erschienen in: Decision Sciences
• Hair, J. F.; Hult T.; Ringle C. M.; Sarstedt, M.; Danks, N.; Ray, S. (2021)
  Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R - A Workbook
• Adler, S.; Sarstedt, M. (2021)
  Mapping the Jungle: A Bibliometric Analysis of Research into Construal Level Theory
  erschienen in: Psychology & Marketing
• Weiber, R.; Sarstedt, M. (2021)
  Strukturgleichungsmodellierung Eine anwendungsorientierte Einführung in die Kausalanalyse mit Hilfe von AMOS, SmartPLS und SPSS
• Sarstedt, M. (2021)
  Click & Collect im Einzelhandel. One Size Fits All?
  erschienen in: Absatzwirtschaft
• Hair, J. F.; Sarstedt, M. (2021)
  Explanation Plus Prediction – The Logical Focus of Project Management Research
  erschienen in: Project Management Journal
• Sarstedt, M. (2021)
  Gute Entscheidungen treffen? Alles eine Frage der (eigenen) Präferenzen!
  erschienen in: Absatzwirtschaft
• Hair, J. F.; Ringle, C. M.; Sarstedt, M. (2021)
  Partial Least Squares Structural Equation Modeling
  erschienen in: Handbook of Market Research
• Sarstedt, M. (2021)
  Eine Frage der Nähe. Auch Markenliebe lässt sich nicht erzwingen
  erschienen in: Absatzwirtschaft
• Sarstedt, M. (2021)
  Follow the science! Leichter gesagt als getan
  erschienen in: Absatzwirtschaft
• Liengaard, B.; Sharma, P. N.; Hult, G. T. M.; Jensen, M. B.; Sarstedt, M.; Hair, J. F.; Ringle, C. M. (2021)
  Prediction: Coveted, Yet Forsaken? Introducing a Cross-validated Predictive Ability Test in Partial Least Squares Path Modeling
  erschienen in: Decision Sciences
• Lichters, M.; Möslein, R.; Sarstedt, M.; Scharf, A. (2021)
  Product Acceptance Tests in Sensory Labs, Virtual Environments, and Field Settings: A Consumer Segmentation Perspective
  erschienen in: Food Quality and Preference
• Sarstedt, M.; Radomir, L.; Moisescu, O. I.; Ringle, C. M. (2021)
  Latent Class Analysis in PLS-SEM: A Review and Recommendations for Future Applications
  erschienen in: Journal of Business Research
• Hair, J. F.; Sarstedt, M. (2021)
  Data, Measurement, and Causal Inferences in Machine Learning: Opportunities and Challenges for Marketing
  erschienen in: Journal of Marketing Theory & Practice
• Rasoolimanesh, S. M.; Ringle, C. M.; Sarstedt, M.; Olya, H. (2021)
  The Combined Use of Prediction-oriented Approaches: Partial Least Squares-Structural Equation Modeling and Fuzzy-set Qualitative Comparative Analysis
  erschienen in: International Journal of Contemporary Hospitality Management
• Franke, G.; Sarstedt, M.; Danks, N. (2021)
  Assessing Measure Congruence in Nomological Networks
  erschienen in: Journal of Business Research

2020

• Sarstedt, M.; Ringle, C. M. (2020)
  Structural Equation Modeling: From Paths to Networks (Westland 2019)
  erschienen in: Psychometrika
• Sarstedt, M.; Hair, J. F.; Nitzl, C.; Ringle, C. M.; Howard, M. C. (2020)
  Beyond a Tandem Analysis of SEM and PROCESS: Use PLS-SEM for Mediation Analyses!
  erschienen in: International Journal of Market Research
• Sarstedt, M.; Ringle, C. M.; Cheah, J.-H.; Ting, H.; Moisescu, O. I.; Radomir, L. (2020)
  Structural Model Robustness Checks in PLS-SEM
  erschienen in: Tourism Economics
• Schlittgen, R.; Sarstedt, M.; Ringle, C. M. (2020)
  Data Generation for Composite-based Structural Equation Modeling Methods: Issues and Remedies
  erschienen in: Advances in Data Analysis and Classification
• Sarstedt, M. (2020)
  Der Zero Moment of Truth
  erschienen in: Absatzwirtschaft
• Sarstedt, M. (2020)
  Ein Bild sagt meist mehr als 1000 Worte. Auch auf Twitter!
  erschienen in: Absatzwirtschaft
• Cho, G.; Hwang, H.; Sarstedt, M.; Ringle, C. M. (2020)
  Cutoff Criteria for Overall Model Fit Indexes in Generalized Structured Component Analysis
  erschienen in: Journal of Marketing Analytics
• Sarstedt, M. (2020)
  Preise setzen? (K)ein Problem!
  erschienen in: Absatzwirtschaft
• Rigdon, E. E.; Sarstedt, M.; Becker, J.-M. (2020)
  Quantify Uncertainty in Behavioral Research
  erschienen in: Nature Human Behaviour
• Hair, J. F.; Moisescu, O. I.; Radomir, L.; Ringle, C. M.; Sarstedt, M.; Vaithilingam, S. (2020)
  Executing and Interpreting Applications of PLS-SEM: Updates for Family Business Researchers
  erschienen in: Journal of Family Business Strategy
• Lichters, M.; Adler, S.; Sarstedt, M. (2020)
  Warm Ambient Scents Nudge Consumers to Favor Premium Brands and Right-wing Parties
  erschienen in: Marketing ZfP
• Sarstedt, M. (2020)
  Der Net Promoter Score in Wissenschaft und Praxis: Keine Liebesgeschichte
  erschienen in: Absatzwirtschaft
• Danks, N. P.; Sharma, P. N.; Sarstedt, M. (2020)
  Model Selection Uncertainty and Multimodel Inference in Partial Least Squares Structural Equation Modeling (PLS-SEM)
  erschienen in: Journal of Business Research
• Adler, S.; Sarstedt, M. (2020)
  Identifying Topics and Trends in Research on Construal Level Theory
  erschienen in: Advances in Consumer Research, 48
• Hwang, H.; Sarstedt, M.; Cheah, J.-H.; Ringle, C. M. (2020)
  A Concept Analysis of Methodological Research on Composite-based Structural Equation Modeling: Bridging PLSPM and GSCA
  erschienen in: Behaviormetrika
• Sarstedt, M. (2020)
  Schenken stiftet nicht nur kurzfristig Umsatzfreude
  erschienen in: Absatzwirtschaft
• Richter, N. F.; Schubring, S.; Hauff, S.; Ringle C. M.; Sarstedt, M. (2020)
  When Predictors of Outcomes are Necessary: Guidelines for the Combined Use of PLS-SEM and NCA
  erschienen in: Industrial Management & Data Systems
• Lichters, M.; Adler, S.; Sarstedt, M. (2020)
  Warm Ambient Scents Nudge Consumers to Favor Premium Brands and Right-wing Parties
  erschienen in: Marketing ZfP

2019

• Sarstedt, M. (2019)
  Spielerisch zu mehr Kundenbindung und höheren Umsätzen
  erschienen in: Absatzwirtschaft
• Sarstedt, M. (2019)
  Printmailings an wertvolle Stammkunden? Besser nicht
  erschienen in: Absatzwirtschaft
• Sarstedt, M.; Hair, J. F.; Cheah, J.-H.; Becker, J.-M.; Ringle, C. M. (2019)
  How to Specify, Estimate, and Validate Higher-order Models
  erschienen in: Australasian Marketing Journal
• Sharma, P. N.; Sarstedt, M.; Shmueli, G.; Thiele, K. O. (2019)
  PLS-based Model Selection: The Role of Alternative Explanations in IS Research
  erschienen in: Journal of the Association for Information Systems
• Khan, G.; Sarstedt, M.; Shiau, W.-L.; Hair, J. F.; Ringle, C. M.; Fritze, M. (2019)
  Methodological Research on Partial Least Squares Structural Equation Modeling (PLS-SEM): A Social Network Analysis
  erschienen in: Internet Research
• Hair, J. F.; Sarstedt, M.; Ringle, C. M. (2019)
  Rethinking Some of the Rethinking of Partial Least Squares
  erschienen in: European Journal of Marketing
• Rigdon, E. E.; Becker, J.-M.; Sarstedt, M. (2019)
  Factor Indeterminacy as Metrological Uncertainty: Implications for Advancing Psychological Measurement
  erschienen in: Multivariate Behavioral Research
• Rigdon, E. E.; Becker, J.-M.; Sarstedt, M. (2019)
  Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note
  erschienen in: Psychometrika
• Sarstedt, M.; Ringle, C. M.; Mitchell, R.; Gudergan, S. P. (2019)
  Partial Least Squares Structural Equation Modeling in HRM Research
  erschienen in: International Journal of Human Resource Management
• Sarstedt, M.; Mooi, E. A. (2019)
  A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
• Shmueli, G.; Sarstedt, M.; Hair, J. F.; Cheah, J.-H.; Ting, H.; Ringle, C. M. (2019)
  Predictive Model Assessment in PLS-SEM: Guidelines for Using PLS predict
  erschienen in: European Journal of Marketing
• Sarstedt, M.; Cheah, J.H. (2019)
  Partial Least Squares Structural Equation Modeling Using SmartPLS: A Software Review
  erschienen in: Journal of Marketing Analytics
• Sarstedt, M. (2019)
  Der Knacks and a Silver Bullet
  erschienen in: The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
• Franke, G.; Sarstedt, M. (2019)
  Heuristics Versus Statistics in Discriminant Validity Testing: A Comparison of Four Procedures
  erschienen in: Internet Research
• Girard, A.; Lichters, M.; Sarstedt, M.; Biswas, D. (2019)
  Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments
  erschienen in: Journal of Service Research
• Hair, J. F.; Sarstedt, M. (2019)
  Composites vs. Factors: Implications for Choosing the Right SEM Method
  erschienen in: Project Management Journal
• Sarstedt, M. (2019)
  Revisiting Hair et al.’s Multivariate Data Analysis: 40 Years Later
  erschienen in: The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
• Barry J. Babin; Sarstedt, M. (2019)
  The Great Facilitator Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
  erschienen in: Springer
• Babin, B. J.; Sarstedt, M. (2019)
  The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
  erschienen in: The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
• Girard, A.; Lichters, M.; Sarstedt, M.; Biswas, D. (2019)
  The Short and Long-Term Effects of Ambient Scent in Olfactory-Rich Servicescapes: A Longitudinal Perspective
  erschienen in: Advances in Consumer Research, 47
• Hair, J. F.; Risher, J. J.; Sarstedt, M.; Ringle, C. M. (2019)
  When to Use and How to Report the Results of PLS-SEM
  erschienen in: European Business Review

2018

• Hair, J. F.; Sarstedt, M.; Ringle, C. M.; Gudergan, S. P. (2018)
  Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM)
• Hult, G. T. M.; Hair, J. F.; Dorian, P.; Ringle, C. M.; Sarstedt, M.; Pinkwart, A. (2018)
  Addressing Endogeneity in Marketing Applications of Partial Least Squares Structural Equation Modeling
  erschienen in: Journal of International Marketing
• Sarstedt, M.; Schütz, T.; Raithel, S. (2018)
  IBM SPSS Syntax. Eine anwendungsorientierte Einführung
• Mooi, E. A.; Sarstedt, M.; Mooi, I. (2018)
  Market Research: The Process, Data, and Methods Using Stata
• Fritze, M. P.; Urmetzer, F.; Khan, G. F.; Sarstedt, M.; Neely, A.; Schäfers, T. (2018)
  From Goods to Services Consumption: A Social Network Analysis on Sharing Economy and Servitization Research
  erschienen in: Journal of Service Management Research
• Becker, J.-M.; Ringle, C. M.; Sarstedt, M. (2018)
  Estimating Moderating Effects in PLS- SEM and PLSc-SEM: Interaction Term Generation*Data Treatment
  erschienen in: Journal of Applied Structural Equation Modeling
• Svensson, G.; Ferro, C., Hogevold, N.; Padin, C.; Varela, J. C. S. ; Sarstedt, M. (2018)
  Framing the Triple Bottom Line Approach: Direct and Mediation Effects Between Economic, Social, and Environmental Elements
  erschienen in: Journal of Cleaner Production
• Cheah, J.-H.; Sarstedt, M.; Ringle, C. M.; Ramayah, T.; Ting, H. (2018)
  Convergent Validity Assessment of Formatively Measured Constructs in PLS-SEM
  erschienen in: International Journal of Contemporary Hospitality Management
• Sarstedt, M.; Bengart, P.; Shaltoni, A. M.; Lehmann, S. (2018)
  The Use of Sampling Methods in Advertising Research: A Gap Between Theory and Practice
  erschienen in: International Journal of Advertising
• Ali, F.; Rasoolimanesh, S. M.; Sarstedt, M.; Ringle, C. M.; Ryu, K. (2018)
  An Assessment of the Use of Partial Least Squares Structural Equation Modeling (PLS-SEM) in Hospitality Research
  erschienen in: International Journal of Contemporary Hospitality Management

2017

• Sarstedt, M.; Ringle, C. M.; Hair, J. F (2017)
  Treating Unobserved Heterogeneity in PLS- SEM: A Multi-method Approach
  erschienen in: Recent Developments on Partial Least Squares Structural Equation Modeling: Basic Concepts, Methodological Issues and Applications
• Hair, J. F. ; Ringle, C. M.; Sarstedt, M. (2017)
  Partial Least Squares Structural Equation Modeling
  erschienen in: Handbook of Market Research
• Sarstedt, M.; Neubert, D.; Barth, K. (2017)
  The IKEA Effect. A Conceptual Replication
  erschienen in: Journal of Marketing Behavior
• Lichters, M.; Bengert, P.; Sarstedt, M.; Vogt, B. (2017)
  What Really Matters in Attraction Effect Research: When Choices Have Economic Consequences
  erschienen in: Marketing Letters
• Rigdon, E. E.; Sarstedt, M.; Ringle, C. M. (2017)
  On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations
  erschienen in: Marketing ZFP
• Sarstedt, M. (2017)
  Optimiertes Babymanagement. Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren
• Hair, J. F.; Hult, G. T. M.; Ringle, C. M.; Sarstedt, M.; Thiele, K. O. (2017)
  Mirror, Mirror on the Wall: A Comparative Evaluation of Composite-based Structural Equation Modeling Methods
  erschienen in: Journal of the Academy of Marketing Science
• Hair, J. F.; Hult T.; Ringle C. M.; Sarstedt, M. (2017)
  A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

2016

• Ringle, C. M.; Sarstedt, M. (2016)
  Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis
  erschienen in: Industrial Management & Data Systems
• Salzberger, T.; Sarstedt, M.; Diamantopoulos, A. (2016)
  Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where it Does Not
  erschienen in: European Journal of Marketing
• Sarstedt, M.; Diamantopoulos, A.; Salzberger, T (2016)
  Should we Use Single Items? Better Not
  erschienen in: Journal of Business Research
• Sarstedt, M.; Hair, J. F.; Ringle, C. M.; Thiele, K. O.; Gudergan, S. P. (2016)
  Estimation Issues with PLS and CBSEM: Where the Bias Lies!
  erschienen in: Journal of Business Research
• Ali, M.; Kan, A. K. S.; Maimani, K. A.; Sarstedt, M. (2016)
  Configurational Paths of Absorptive Capacity and Organizational Innovation to Successful Organizational Performance
  erschienen in: Journal of Business Research
• Hair, J. F.; Barth, K.; Neubert, D.; Sarstedt, M. (2016)
  Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies
  erschienen in: Journal of Creating Value
• Lichters, M.; Müller, H.; Sarstedt, M.; Vogt, B. (2016)
  How Durable are Compromise Effects?
  erschienen in: Journal of Business Research
• Matthews, L.; Sarstedt, M.; Hair, J. F.; Ringle, C. M. (2016)
  Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part II – A Case Study
  erschienen in: European Business Review
• Henseler, J.; Ringle, C. M.; Sarstedt, M. (2016)
  Testing Measurement Invariance of Composites Using Partial Least Squares
  erschienen in: International Marketing Review
• Schlittgen, R.; Ringle, C. M.; Sarstedt, M.; Becker, J.-M. (2016)
  Segmentation of PLS Path Models by Iterative Reweighted Regressions
  erschienen in: Journal of Business Research
• Schlägel, C.; Sarstedt, M. (2016)
  Assessing the Measurement Invariance of the Four- dimensional Cultural Intelligence Scale Across Countries: A Composite Model Approach
  erschienen in: European Management Journal
• Hair, J. F.; Sarstedt, M.; Matthews, L.; Ringle, C. M. (2016)
  Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part I – Method
  erschienen in: European Business Review
• Sarstedt, M.; Diamantopoulos, A.; Salzberger, T.; Baumgartner, P. (2016)
  Selecting Single Items to Measure Doubly Concrete Constructs: A Cautionary Tale
  erschienen in: Journal of Business Research
• Lichters, M.; Brunnlieb, C.; Nave, G.; Sarstedt, M.; Vogt, B. (2016)
  The Influence of Serotonin Defficiency on Choice Deferral and the Compromise Effect
  erschienen in: Journal of Marketing Research

2015/2016

• Sarstedt, M.; Ringle, C. M.; Gudergan, S. P. (2015/2016)
  Guidelines for Treating Unobserved Heterogeneity in Tourism Research: A Comment on Marques and Reis
  erschienen in: Annals of Tourism Research

2015

• Lichters, M.; Sarstedt, M.; Vogt, B. (2015)
  On the Practical Relevance of the Attraction Effect: A Cautionary Note and Guidelines for Context Effect Experiments
  erschienen in: AMS Review
• Henseler, J.; Ringle, C. M.; Sarstedt, M. (2015)
  A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling
  erschienen in: Journal of the Academy of Marketing Science
• Sarstedt, M. (2015)
  Optimiertes Babymanagement. Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren.
  [Optimized baby management. How to make parents’ life perfect]
• Jussila, I.; Tarkiainen, A.; Sarstedt, M.; Hair, J. F. (2015)
  Individual Psychological Ownership. Concept, Evidence, and Implications for Marketing Research
  erschienen in: Journal of Marketing Theory & Practice
• Becker, J.-M.; Ringle, C. M.; Sarstedt, M.; Völckner, F. (2015)
  How Collinearity Affects Mixture Regression Results
  erschienen in: Marketing Letters

2014

• Ringle, C. M.; Sarstedt, M.; Schlittgen, R. (2014)
  Genetic Algorithm Segmentation in Partial Least Squares Path Modeling: Methodology, Computational Experiments and Application to the American Customer Satisfaction Index Model
  erschienen in: OR Spectrum
• Schloderer, M. P.; Sarstedt, M.; Ringle, C. M. (2014)
  The Relevance of Reputation in the Nonprofit Sector. The Moderating Effect of Potential Donors’ Characteristics
  erschienen in: International Journal of Nonprofit and Voluntary Sector Marketing
• Sarstedt, M.; Ringle, C. M.; Henseler, J.; Hair, J. F. (2014)
  On the Emancipation of PLS- SEM: A Commentary on Rigdon
  erschienen in: Long Range Planning
• Wilson, S. R.; Whitmoyer, J. G.; Pieper, T. M.; Astrachan, J. H.; Hair, J. F.; Sarstedt, M. (2014)
  Method Trends and Method Needs: Examining Methods Needed for Accelerating the Field
  erschienen in: Journal of Family Business Strategy
• Sarstedt, M.; Ringle, C. M.; Raithel, S.; Gudergan, S. P. (2014)
  In Pursuit of Understanding What Drives Fan Satisfaction
  erschienen in: Journal of Leisure Research
• Ringle, C. M.; Smith, D.; Reams, R.; Hair, J. F.; Sarstedt, M. (2014)
  Partial Least Squares Structural Equation Modeling (PLS-SEM): A Useful Tool for Family Business Researchers
  erschienen in: Journal of Family Business Strategy
• Kuppelwieser, V.; Marko Sarstedt (2014)
  Applying the Future Time Perspective Scale to Advertising Research
  erschienen in: International Journal of Advertising
• Fiedler, M.; Sarstedt, M. (2014)
  Influence of Community Design on User Behaviors in Online Communities
  erschienen in: Journal of Business Research
• Sarstedt, M.; Mooi, E. A. (2014)
  A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
• Hair, J. F.; Hult T.; Ringle C. M.; Sarstedt, M. (2014)
  A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
• Sarstedt, M.; Ringle, C. M.; & Hair, J. F. (2014)
  PLS-SEM: Looking Back and Moving Forward
  erschienen in: Long Range Planning
• Müller, H.; Lehmann, S.; Sarstedt, M. (2014)
  The Time vs. Money Effect. A Conceptual Replication
  erschienen in: International Journal of Research in Marketing
• Sarstedt, M.; Hair, J. F.; Hopkins, L.; Kuppelwieser, V. (2014)
  Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research
  erschienen in: European Business Review
• Sarstedt, M.; Kuppelwieser, V. (2014)
  Exploring the Influence of Customers' Time Horizon Perspectives on the Satisfaction-Loyalty Link
  erschienen in: Journal of Business Research

2013/2014

• Kuppelwieser, V.; Sarstedt, M.; Tuzovic, S. (2013/2014)
  The Role of Context and Motivation Variables in Mobile Commerce Usage – A Further Perspective on Chong
  erschienen in: Technological Forecasting and Social Change
• Henseler, J.; Dijkstra, T. K.; Sarstedt, M.; Ringle, C. M.; Diamantopoulos, A.; Straub, D. W.; Ketchen, D. J.; Hair, J. F.; Hult, G. T. M.; Calantone, R. J. (2013/2014)
  Common Beliefs and Reality about Partial Least Squares: Comments on Rönkkö & Evermann
  erschienen in: Organizational Research Methods

2013

• Klarner, P.; Sarstedt, M.; Ringle, C. M.; Höck, M. (2013)
  Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams
  erschienen in: Long Range Planning
• Sarstedt, M.; Wilczynski, P.; Melewar, T. C. (2013)
  A Comparison of Selected Reputation Measures’ Convergent and Criterion Validities
  erschienen in: Journal of World Business
• Henseler, J.; Sarstedt, M. (2013)
  Goodness-of-Fit Indices for Partial Least Squares Path Modeling
  erschienen in: Computational Statistics
• Ringle, C. M.; Sarstedt, M.; Schlittgen, R.; Taylor, C. R. (2013)
  PLS Path Modeling and Evolutionary Segmentation
  erschienen in: Journal of Business Research
• Hair, J. F.; Ringle, C. M.; Sarstedt, M. (2013)
  Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
  erschienen in: Long Range Planning

2012

• Ringle, C. M.; Sarstedt, M.; Straub, D. W. (2012)
  A Critical Look at the Application of PLS-SEM in MIS Quarterly
  erschienen in: MIS Quarterly
• Henseler, J.; Ringle, C. M.; Sarstedt, M. (2012)
  Using Partial Least Squares Path Modeling in International Advertising Research: Basic Concepts and Recent Issues
  erschienen in: Handbook of Research in International Advertising
• Hair, J. F.; Sarstedt, M.; Pieper, T.; Ringle, C. M. (2012)
  The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications
  erschienen in: Long Range Planning
• Diamantopoulos, A.; Sarstedt, M.; Fuchs, C.; Wilczynski, P.; Kaiser, S. (2012)
  Guidelines for Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective
  erschienen in: Journal of the Academy of Marketing Science
• Raithel, S.; Sarstedt, M.; Scharf, S.; Schwaiger, M. (2012)
  On the Value Relevance of Customer Satisfaction. Multiple Drivers in Multiple Markets
  erschienen in: Journal of the Academy of Marketing Science
• Hair, J. F.; Ringle, C. M.; Sarstedt, M. (2012)
  Partial Least Squares: The Better Approach to Structural Equation Modeling?
  erschienen in: Long Range Planning
• Hair, J. F.; Sarstedt, M.; Ringle, C. M.; Mena, J. A. (2012)
  An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research
  erschienen in: Journal of the Academy of Marketing Science

2011

• Sarstedt, M. ; Becker, J.-M.; Ringle, C. M.,; Schwaiger, M. (2011)
  Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?
  erschienen in: Schmalenbach Business Review
• Manfred Schwaiger; Charles R. Taylor; Sarstedt, M. (2011)
  Measurement and Research Methods in International Marketing
  erschienen in: Emerald Publishing Limited
• Sarstedt, M.; Henseler, J.; Ringle, C. M. (2011)
  Multi-Group Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
  erschienen in: Advances in International Marketing
• Ringle, C. M.; Sarstedt, M.; Zimmermann, L. (2011)
  Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel
  erschienen in: Journal of Marketing Theory & Practice
• Sarstedt, M.; Hair, J. F.; Ringle, C. M. (2011)
  PLS-SEM – Indeed a Silver Bullet
  erschienen in: Journal of Marketing Theory & Practice
• Rigdon, E. E.; Ringle, C. M.; Marko Sarstedt; Gudergan, S. P. (2011)
  Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and Within Industry Differences
  erschienen in: Advances in International Marketing
• Höck, M.; Ringle, C. M.; Sarstedt, M. (2011)
  Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit: Eine explorative Analyse von Unternehmensberatungsprojekten
  erschienen in: Business Administration Review
• Sarstedt, M.; Mooi, E. A. (2011)
  A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
• Sarstedt, M.; Schütz, T.; Raithel, S. (2011)
  IBM SPSS Syntax. Eine anwendungsorientierte Einführung
• Rigdon, E. E.; Ringle, C. M.; Sarstedt, M. (2011)
  Structural Modeling of Heterogeneous Data with Partial Least Squares
  erschienen in: Review of Marketing Research

2010

• Schwaiger, M.; Sarstedt, M.; Taylor, C. R. (2010)
  Art for the Sake of the Corporation. Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations
  erschienen in: Journal of Advertising Research
• Sarstedt, M.; Schloderer, M. P. (2010)
  Developing a Measurement Approach for Reputation of Non-Profit Organizations
  erschienen in: International Journal of Nonprofit and Voluntary Sector Marketing
• Henseler, J.; Horváth, C.; Sarstedt, M.; Zimmermann, L. (2010)
  A Cross-Cultural Comparison of Brand Extension Success Factors: A Meta Study
  erschienen in: Journal of Brand Management
• Höck, C.; Ringle, C. M.; Sarstedt, M. (2010)
  Management of Multi-Purpose Stadiums: Importance and Performance Measurement of Service Interfaces
  erschienen in: International Journal of Services and Technology Management
• Sarstedt, M.; Ringle, C. M. (2010)
  Treating Unobserved Heterogeneity in PLS Path Modeling. A Comparison of FIMIX-PLS with Different Data Analysis Strategies
  erschienen in: Journal of Applied Statistics
• Sarstedt, M.; Scharf, S.; Thamm, A.; Wolff, M. (2010)
  Die Prognose von Serviceintervallen mit der Hazard-Raten-Analyse. Eine empirische Studie für die deutsche Automobilindustrie
  erschienen in: Zeitschrift für Planung & Unternehmenssteuerung
  [Predicting service intervals using hazard analysis. An empirical study oft he German automotive industry]
• Ringle, C. M.; Sarstedt, M.; Mooi, E. A. (2010)
  Response-Based Segmentation Using Finite Mixture Partial Least Squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data
  erschienen in: Annals of Information Systems

2009

• Schloderer, M.; Ringle, C. M.; Sarstedt, M. (2009)
  Einführung in varianzbasierte Strukturgleichungsmodellierung. Grundlagen, Modellevaluation und Interaktionseffekte am Beispiel von SmartPLS
  erschienen in: Theorien und Methoden der Betriebswirtschaft
  [Introduction to variance-based structural equation modeling. Principles, model evaluation, and interaction effects using Smart PLS
• Sarstedt, M.; Ringle, C. M. (2009)
  Erfassung unbeobachteter Heterogenität in varianzbasierter Strukturgleichungsmodellierung mit FIMIX-PLS
  erschienen in: Theorien und Methoden der Betriebswirtschaft
  [Capturing unobserved heterogeneity in variance-based structural equation modeling using FIMIX-PLS]
• Marko Sarstedt; Wilczynski, P. (2009)
  More for Less? A Comparison of Single-Item and Multi-Item Measures
  erschienen in: Business Administration Review
• Schwaiger, M.; Sarstedt, M. (2009)
  Treiber der Fußballfanzufriedenheit. Eine kausalanalytische Untersuchung
  erschienen in: Ganzheitliche Unternehmensführung in dynamischen Märkten
  [Drivers of soccer fan satisfaction. A causal analysis]
• Pauge, J.; Sarstedt, M.; Rennhak, C. (2009)
  Der Effekt von Unternehmensreputation auf die Glaubwürdigkeit von Werbeaussagen im deutschen Automobilmarkt
  erschienen in: Die Automobilindustrie von morgen
  [The effect of corporate reputation on the credibility of advertising messages in the German automotive market]

2008

• Sarstedt, M.; Schwaiger, M. (2008)
  Sorry, We’re Closed – Nokia’s Communication Crisis in Germany
  erschienen in: The Management Case Study Journal
• Sarstedt, M. (2008)
  Market Segmentation with Mixture Regression Models. Understanding Measures that Guide Model Selection
  erschienen in: Journal of Targeting, Measurement and Analysis for Marketing
• Sarstedt, M.; Ringle, C. M. (2008)
  Heterogenität in varianzbasierter Strukturgleichungs- modellierung. Eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
  erschienen in: Marketing ZfP
  [Heterogeneity in variance-based structural equation modeling. Guidelines for using FIMIX- PLS]
• Sarstedt, M. (2008)
  A Review of Recent Approaches for Capturing Heterogeneity in Partial Least Squares Path Modelling
  erschienen in: Journal of Modelling in Management
• Sarstedt, M.; Ringle, C. M.; Schwaiger, M. (2008)
  Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity
  erschienen in: Journal of Business Market Management

2007

• Schwarzer, P.; Sarstedt, M.; Baumgartner, A. (2007)
  Corporate Blogs als Marketinginstrument. Nutzungsverhalten deutscher Unternehmen

2006

• Sarstedt, M.; Festge, F.; Schwaiger, M. (2006)
  Packing the Black Gold: Haver & Boecker and the Chinese Bitumen Market
  erschienen in: The Management Case Study Journal
• Sarstedt, M.; Schütz, T. (2006)
  SPSS Syntax. Eine anwendungsorientierte Einführung

• Richter, N.; Hauff, S.; Ringle, C. M.; Sarstedt, M.; Kolev, A.; Schubring, S.
  How to Apply Necessary Condition Analysis in PLS-SEM
  erschienen in: H. Latan, J. F. Hair, & R. Noonan (Eds.), Partial least squares path modeling: Basic concepts, methodological issues, and applications (2nd ed.)