Articles in Refereed Proceedings (National)
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Bartsch, Silke;
Auer, Christine
(2018)
Consumer Perspectives on AI-powered Content Marketing
erschienen in: Workshop Dienstleistungsmarketing (DLM), Bayreuth, Oktober 2018 -
Bartsch, Silke;
Zimmermann, Daniel
(2018)
Digital Distraction: Boon or bane? Shedding light on a new phenomenon in service settings
erschienen in: Workshop Dienstleistungsmarketing (DLM), Bayreuth, Oktober 2018 -
Katharina Schlomann
(2018)
Everybody’s darling? Management of competing stakeholder demands
erschienen in: Workshop Dienstleistungsmarketing (DLM), Bayreuth, Oktober 2018
2018
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Bürklin, Nina
(2017)
Drivers and Outcomes of Consumer Responsibility – Insights from the Fashion Industry
erschienen in: 25th International Colloquium on Relationship Marketing (ICRM), München, Deutschland, September 2017 -
Bartsch, Silke;
Xu, Yingzi
(2017)
The agony of choice? Exploring the underlying motivation to use an automated or interpersonal service in a fitness context
erschienen in: 25th International Colloquium on Relationship Marketing (ICRM), München, Deutschland, September 2017
2017
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Bürklin, Nina
(2016)
Consumer Social Responsibility (CnSR): Ein wertebasiertes Verständnis im Kontext von verantwortungsvollem Konsum
erschienen in: Forum on Services (Dienstleistungsworkshop), Hohenheim (Germany) -
Lührs, Kathrin
(2016)
Understanding Consumer Motivations of Collaborative Consumption in C2C-based Service Offerings
erschienen in: Forum on Services (Dienstleistungsworkshop), Hohenheim, Germany, März 2016
2016
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(2015)
Digital Stakeholder Relationship Management in Services
erschienen in: Forum on Services (Dienstleistungsworkshop), Berlin, Germany. -
Rehnen, L.-M.
(2015)
Exit Strategien von Kundenbindungsprogrammen
erschienen in: Forum on Services (Dienstleistungsworkshop), Berlin, Germany -
Jakić, Ana
(2015)
Social Media Strategies – A cross-industry comparison.
erschienen in: Forum on Services (Dienstleistungsworkshop), Berlin, Germany
