Trapped in a Dilemma – the Influence of Competing Identities on Sustainable Consumer Behavior in the Context of Air Traveling
Autoren/Herausgeber: |
Lorz, Tamara |
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erschienen: | 2020 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | 2020 Global Marketing Conference (GMC), Seoul, Republic of Korea, November 2020 |