The More the Merrier? Balancing Personalization Benefits and Privacy Concerns in the Context of Mobile Promotions
| Autoren/Herausgeber: |
Fuhrmann, Eva-Cosmea Schlomann, Katharina |
|---|---|
| erschienen: | 2019 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | 41st Annual ISMS Marketing Science Conference, Rom, Italien, Juni 2019 |
