The More the Merrier? Balancing Personalization Benefits and Privacy Concerns in the Context of Mobile Promotions
Autoren/Herausgeber: |
Fuhrmann, Eva-Cosmea Schlomann, Katharina |
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erschienen: | 2019 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | 41st Annual ISMS Marketing Science Conference, Rom, Italien, Juni 2019 |