Purpose-driven Marketing: Achieving Social Change through Brands and Consumer Advocates. The Use of Images in Consumer Interactions
| Autoren/Herausgeber: |
Bürklin, Nina |
|---|---|
| erschienen: | 2015 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | 4th Annual Conference for Positive Marketing, New York, USA, März 2015 |
