Psychologcial Ownership and Consumer Identification in the Sharing Economy – The Case of Car Sharing
| Autoren/Herausgeber: |
Lührs, Kathrin |
|---|---|
| erschienen: | 2015 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | 23rd International Colloquium on Relationship Marketing (ICRM) 2015, Helsinki, Finland, September 2015 |
