Psychologcial Ownership and Consumer Identification in the Sharing Economy – The Case of Car Sharing
Autoren/Herausgeber: |
Lührs, Kathrin |
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erschienen: | 2015 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | 23rd International Colloquium on Relationship Marketing (ICRM) 2015, Helsinki, Finland, September 2015 |