When is personalization too much? The role of consumers’ privacy concerns for their reactions to personalized mobile promotions
Autoren/Herausgeber: |
Fuhrmann, Eva-Cosmea Schlomann, Katharina |
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erschienen: | 2018 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | International Colloquium on Relationship Marketing (ICRM), Cardiff, Wales, September 2018 |