When is personalization too much? The role of consumers’ privacy concerns for their reactions to personalized mobile promotions
| Autoren/Herausgeber: |
Fuhrmann, Eva-Cosmea Schlomann, Katharina |
|---|---|
| erschienen: | 2018 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | International Colloquium on Relationship Marketing (ICRM), Cardiff, Wales, September 2018 |
