Managing Complex Stakeholder Ecosystems – The Role of Stakeholder Marketing Capabilities
| Autoren/Herausgeber: |
Wagner, Maximillian Jakic, Ana Meyer, Anton |
|---|---|
| erschienen: | 2015 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Australian & New Zealand Marketing Academy Conference (ANZMAC), Sydney, Australien, November/Dezember 2015 |
