Managing Complex Stakeholder Ecosystems – The Role of Stakeholder Marketing Capabilities
Autoren/Herausgeber: |
Wagner, Maximillian Jakic, Ana Meyer, Anton |
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erschienen: | 2015 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | Australian & New Zealand Marketing Academy Conference (ANZMAC), Sydney, Australien, November/Dezember 2015 |