The Impact of Language Accommodation during Social Media Interactions on Brand Trust
| Autoren/Herausgeber: |
Jakic, Ana Wagner, Maximilian Meyer, Anton |
|---|---|
| erschienen: | 2016 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | International Colloquium on Relationship Marketing (ICRM), Toulouse, Frankreich, June 2016 |
