The Impact of Language Accommodation during Social Media Interactions on Brand Trust
Autoren/Herausgeber: |
Jakic, Ana Wagner, Maximilian Meyer, Anton |
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erschienen: | 2016 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | International Colloquium on Relationship Marketing (ICRM), Toulouse, Frankreich, June 2016 |