Inhaltsbereich
Articles in Refereed Proceedings (International)
2015
-
Univ.-Prof. Dr. Anton Meyer
(2015)
Digital stakeholder management in Services –A study on differences in interaction-oriented relationship quality
erschienen in: 14th International Research Symposium on Service Excellence in Management, QUIS14, Shanghai, China.
-
Rehnen, L.-M.;
Univ.-Prof. Dr. Anton Meyer;
Dr. Silke Bartsch
(2015)
Exit Strategies of Loyalty Programs
erschienen in: 14th International Research Symposium on Service Excellence in Management, QUIS14, Shanghai (China)
-
Rehnen, L.-M.;
Marina Kull M.Sc.;
Dr. Silke Bartsch;
Univ.-Prof. Dr. Anton Meyer
(2015)
Interactions Are The New Transactions: Customer Engagement As A Success Factor In Loyalty Programs
erschienen in: 2015 AMA Summer Marketing Educators' Conference Proceedings, Chicago
-
Jakić, Ana
(2015)
Investigating Interactions in Social Media
erschienen in: Australian & New Zealand Marketing Academy Conference (ANZMAC), Doctoral Colloquium, Sydney (Australia)
-
Jakić, Ana;
Meyer, Anton
(2015)
It is a question of Style! – How Communication Styles on Social Media Shape Brands.
erschienen in: 14th International Research Symposium on Service Excellence in Management, Shanghai (China)
-
Rehnen, L.-M.;
Kull, Marina;
Bartsch, Silke;
Meyer, Anton
(2015)
Loyalty Programs: Interactions are the new Transactions!
erschienen in: 14th International Research Symposium on Service Excellence in Management, Shanghai (China)
-
Jakić, Ana;
Meyer, Anton
(2015)
Managing Complex Stakeholder Ecosystems – The Role of Stakeholder Marketing Capabilities.
erschienen in: Proceedings of Australian & New Zealand Marketing Academy Conference (ANZMAC), Sydney (Australia), 29.11.-01.12.2016
-
Jakić, Ana
(2015)
Social Media Strategies – Which company characteristics matter?
erschienen in: 14th International Research Symposium on Service Excellence in Management, Shanghai (China)
2014
-
Girard, Anna
(2014)
Are you on the right scent? Long-term effects of a scented Servicescape
erschienen in: Proceedings of the Understanding the Customer’s Sensory Experience Conference, 05.-06.06., Philadelphia (USA)
-
Rehnen, L.-M.
(2014)
Exit Strategy of Loyalty Programs
erschienen in: International Colloquium on Relationship Marketing. Newcastle (UK), 08.-10.09.2014
-
Rehnen, L.-M.
(2014)
Exit Strategy of Loyalty Programs
erschienen in: 27th Doctoral Colloquium. EMAC, Valencia (Spain), 01.-03.06.2014
-
Jakić, Ana;
Meyer, Anton
(2014)
German Generation Y and its Perception of Cool Brands –A Mixed-Method Approach
erschienen in: 2014 Global Marketing Conference, Singapore, China,
-
Kunz, Werner
(2014)
Interactivity in a Triadic Relationship - A Social Media Perspective
erschienen in: Proceedings of International Service Research Conference ServSIG, Thessaoliniki (Greece), 13-15.06
.2014
-
Girard, Anna
(2014)
Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern: Eine kritische Diskussion
erschienen in: Proceedings of the 13th International Marketing Trends Conference, 24.-25.01.2014, Venice (Italy)
-
Girard, Marc;
Suppin, A.
(2014)
The Scentscape – An integrative framework describing ambient scents in a Servicescape
erschienen in: Proceedings of the 23rd Frontiers in Service Conference, 27.-29.2014, Miami (USA)
-
Girard, Marc;
Engel, Jan
(2014)
What about the employees? Impact of ambient scents at the workplace
erschienen in: Proceedings of the 23rd Frontiers in Service Conference, June 27.-29., Miami (USA)
-
Meindl, Anja;
Munzel, Andreas
(2014)
What Customers really Treasure in Real Estate Service Encounters
erschienen in: Proceedings of International Service Research Conference ServSIG, Thessaoliniki (Greece), 13-15.06
.2014
-
Meindl, Anja
(2014)
What really matters in Real Estate Services – An Analysis of Word-of-Mouth Message Content
erschienen in: 27th Doctoral Colloquium. EMAC, Valencia (Spain), 01.-03.06.2014
-
Jakić, Ana;
Meyer, Anton
(2014)
Y are you cool - Branding from a Generation Y Perspective
erschienen in: Proceedings of International Service Research Conference ServSIG, Thessaoliniki (Greece), 13-15.06.2014
2013
-
Demmelmair, Marcus;
Wirtz, Jochen;
Meyer, Anton
(2013)
Investigating Service Productivity in a Cross- Industry Setting: Linking Customer and Operational Metrics to Firm Performance
erschienen in: Abstracts of the 22nd Annual Frontiers in Service Conference, Taipei (Taiwan), 04.-07.07.2013
-
Rehnen, L.-M.;
Meyer, Anton;
Bartsch, Silke
(2013)
The Effect of Alternative Currencies on Consumer Behavior: How the Source of Alternative Currencies affects its Usage
erschienen in: 26th Doctoral Colloquium. EMAC, Istanbul (Turkey), 02.-04.06.2013
-
Frieser, Alexander;
Blankenberg, Nina;
Engel, Jan
(2013)
The Effect of Employee's Competence in a scented Service Encounter
erschienen in: Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management, 10.-13.06.2013, Karlstad Sweden, 544-553
-
Pavlek, Natalie;
Tran, Caroline;
Blankenberg, Nina;
Engel, Jan
(2013)
The Impact of Employee Friendliness in the Service Encounter on Brand Experience and Image
erschienen in: Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management, 10.-13.06.2013, Karlstad Sweden, 568-577
-
Jahn, Benedikt;
Jakić, Ana;
Kunz, Werner
(2013)
The Importance of Perceived Interactivity for Customer Engagement on Social Media Brand Pages
erschienen in: 42nd Annual COnference EMAC, Istanbul (Turkey), 04.-07.06.2013
-
Jahn, Benedikt;
Jakić, Ana;
Kunz, Werner
(2013)
The Key to Success of Social Media Brand Pages - Company and Fan Interactivity as Drivers of Engagement
erschienen in: QUIS, Karlstadt (Schweden), June 10-13, 2013
-
Girard, Marc;
Meyer, Anton;
Multani, Anna
(2013)
The Long-Term Impact of Ambient Scents in the Service Environment on Customers
erschienen in: Proceedings of the 22th Annual Frontiers in Service Conference, Philadelphia, July 4. -7, Taipei (Taiwan)
-
Girard, Marc;
Girard, Anna;
Suppin, Anna-Caroline
(2013)
The Scentscape - An Analysis of a Systematic Integration of Pleasant Ambient Scent into the Servicescape and its influence on Customers and Employees
erschienen in: Conference of the European Institute of Retailing and Service Studies - EIRASS, Philadelphia, July 07-10, 2013
-
Blankenberg, Nina;
Meyer, Anton
(2013)
Transferring the Capabilities of Digital Media to Print Advertisements - An Investigation of the Effects of Interactive and Vivid QR Code Content on Consumer Attitudes and Behavior
erschienen in: 42nd Annual Conference EMAC, Istanbul (Turkey), June 04-07, 2013
2011
-
Niedermeier, Anna;
Bartsch, Silke
(2011)
A Qualitative Evaluation of Antecedents and Consequences of Quality-of-Life Marketing
erschienen in: Proceedings of the 36th Annual Macromarketing Conference, 05.-08.06.2011, Williamsburg (USA).
-
Meindl, Anja;
Niedermeier, Anna
(2011)
Dealing with QOL-Problems from the Marketing Perspective
erschienen in: Proceedings of the 36th Annual Macromarketing Conference, 05.-08.06.2011, Willliamsburg (USA).
-
Jahn, Benedikt;
Kunz, Werner;
Meyer, Anton
(2011)
Does Social Media work? - Evidence of the impact of Fan Pages on the Consumer-Brand-Relationship
erschienen in: Proceedings of the International Colloquium on Relationship Marketing, September 27.-30., Rochester (USA).
-
Munzel, Andreas;
Meyer, Anton
(2011)
eWom and Pricing: How Mindness Hotel dynamically integrates online consumer reviews
erschienen in: Proceedings of the 18th International Conference on Information Technology and Travel & Tourisam (ENTER), January 26.-28., Innsbruck (AUT).
-
Raffelt, Ursula;
Schmitt, Bernd;
Meyer, Anton
(2011)
From Function to Form: How Functionalist and Experiental Architectures Affect Corporate Image and Personality
erschienen in: Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), May 24.-27., Ljubljana (SI).
-
Bartsch, Silke;
Itsykovych, Marianna;
Meyer, Anton
(2011)
No matter how old? How employee’s age colors customer’s perception and judgment in different service settings
erschienen in: Proceedings of the12th International Research Symposium on Service Excellence in Management (QUIS), June 2.-5., Ithaca (USA).
-
Bartsch, Silke;
Ullmer,Christoph;
Girad, Marc;
Meyer, Anton
(2011)
Stressed Out and Unsatisfied Customers? Antecedents and Consequences of perceived Stress in Self-Service Encounters
erschienen in: Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), May 24.-27., Ljubljana (SI).
-
Bartsch, Silke;
Girard, Marc;
Meyer, Anton;
Ullmer, Christoph
(2011)
Stressed Out and Unsatisified Customers? Antecedents and Consequences of Perceived Stress in Self-Service Encounters
erschienen in: Proceedings of the 20th Annual Frontiers in Service Conference, June 30. - July 3., Columbus (USA).
-
Munzel, Andreas;
Meyer, Anton;
Feigl, Kathrin
(2011)
The Customer is NOT Always right? A Study on the Trustworthiness of eWOM Senders
erschienen in: Proceedings of the Academy of Marketing Science World Marketing Congress, July 19.-23., Reims (FR).
-
Bartsch, Silke;
Göbel, Fabian
(2011)
The Effects of Covert Marketing on Brand Evaluations: Evidence from an Empirical Study in a Social Media Context
erschienen in: Proceedings of the 19th International Colloquium on Relationship Marketing (ICRM), September 27.-30., Rochester (USA).
-
Blankenberg, Nina;
Bartsch, Silke
(2011)
The human power of service brands: People-based and interaction-oriented brand management
erschienen in: Proceedings of the 12th International Research Symposium on Service Excellence in Management (QUIS), June 2.-5., Ithaca (USA).
-
Jahn, Benedikt;
Kunz, Werner;
Meyer, Anton
(2011)
The Role of Fan Pages for the Customer Relationship - Drivers of Customer Engagement and Impact on Brand Relationship
erschienen in: Proceedings of the 20th Annual Frontiers in Service Conference, June 30. - July 3., Columbus (USA).
-
Jahn, Benedikt;
Kunz, Werner
(2011)
Transforming Users into Fans - How Fan Pages can influence the Consumer-Brand-Relationship
erschienen in: Proceedings of the 12th International Research Symposium on Service Excellence in Management (QUIS), June 2.-5., Ithaca (USA).
-
Munzel, Andreas;
Meyer, Anton
(2011)
You Owe them an Appology! The Effect of Recovery Efforts on eWOM Receivers
erschienen in: Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), May 24.-27., Ljubljana (SI).
2010
-
Niedermeier, Anna;
Bartsch, Silke;
Meyer, Anton
(2010)
Clarifying the Impact of Products and Services on Quality of Life - An explorative Study
erschienen in: Proceedings of the IMM Conference: Marcon, December 27.-29, Kalkutta (IN).
-
Bartsch, Silke;
Meyer, Anton;
Ullmer, Christoph
(2010)
Eco-Labeled Services - Developing a Conceptual Framework for the Impact of Eco-Labels
erschienen in: Proceedings of the American Marketing Association SERVSIG – Service Research Conference 2010, June 17.-19., Porto (PT).
-
Bartsch, Silke;
Ullmer, Christoph;
Firmhofer, Nicola
(2010)
Eco-Labels within the Buying Decision Process – A Conceptual Framework
erschienen in: Proceedings of the 17th International Conference on
Recent Advances in Retailing and Services Science, July 2.-5., Istanbul (TR).
-
Meyer, Anton;
Feigl, Kathrin;
Bartsch, Silke;
Munzel, Andreas
(2010)
Electronic Word-of-Mouth: Impact of motives and information relating to consumer online reviews on purchase intention and trustworthiness
erschienen in: Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM), September 27.-30., Oxfordshire (UK).
-
Meyer, Anton;
Niedermeier, Anna;
Bartsch, Silke
(2010)
From Service Quality to Quality of Life – Understanding the Dimensions of Quality of Life as a New Performance Indicator for Service Provider
erschienen in: Proceedings of the 19th Annual Frontiers in Service Conference, June 10.-13., Karlstad (SE).
-
Meyer, Anton;
Bartsch, Silke;
Niedermeier, Anna
(2010)
From Service Quality to Quality of Life – Understanding the Dimensions of Quality of Life from a Customer’s Perspective
erschienen in: Proceedings of the American Marketing Association SERVSIG – Service Research Conference 2010, June 17.-19., Porto (PT).
-
Niedermeier, Anna;
Bartsch, Silke;
Meyer, Anton
(2010)
Lebensqualität - ein neuer Leitwert für ein nachhaltiges Wirtschaften von Dienstleistungsunternehmen
erschienen in: DLM Dienstleistungsmanagement Workshop, April 22.-25., Hagen (GER).
-
Meyer, Anton;
Göbel, Fabian
(2010)
Psychological Sense of Brand Community - What Is It? How Can It Be Measured?
erschienen in: Proceedings of the 1st International Consumer Brand Relationship Colloquium, April 23.-24., Orlando (USA).
-
von Wangenheim, Florian;
Arnold, Armin R.
(2010)
Service Productivity and its Links to Firm Performance: Interplay and Trade-offs between Operational and Customer oriented Metrics
erschienen in: Proceedings of the19th Annual Frontiers in Service Conference, June 10.-13., Karlstad (SE).
-
Göbel, Fabian;
Meyer, Anton;
Chang, Dae Ryun
(2010)
The Undermining Effects of Activation of Persuasion Knowledge on Brand Evaluations: Evidence from an Empirical Study on Covert Marketing in a Social Media Context
erschienen in: Proceedings of the 2010 KAMS Spring International Conference, May 29., Seoul (KP).
-
Niedermeier, Anna;
Bartsch, Silke;
Meyer, Anton
(2010)
What contributes to the Customer's Quality of Life? Investigating the Impact of Products and Services
erschienen in: International Society for Quality-of-Life Studies (ISQOLS), December 9.-11., Bangkok (TH).
2009
-
Raffelt, Ursula;
Meyer, Anton;
Littich, Martina
(2009)
Build your Brand! Evaluation of corporate architecture as an instrument of internal branding
erschienen in: Proceedings of the 8th International Congress Marketing Trends, January 15.-17., Paris (FR).
-
Bartsch, Silke;
Meyer, Anton
(2009)
Does stress while using self-services impact customers' satisfaction and behavioral intentions? (Abstract)
erschienen in: Proceedings of the 17th International Colloquium in Relationship Marketing (ICRM), September 16.-19., Maastricht (NL).
-
Dumler, Anja;
Bartsch, Silke;
Fichtel, Sina;
Specht, Nina
(2009)
Employee Appearance Brand Fit - Shedding Light on the Customer's Perspective (Abstract)
erschienen in: Proceedings of the11th International Research Symposium on Service Excellence in Management (QUIS), June 11.-14., Wolfsburg (GER).
-
Meyer, Anton;
Bartsch, Silke;
Fuchs, Sabine
(2009)
The Good, the Bad and the Ugly – What Determines the Quality of Telephone-Based Self-Services from a Customer’s Perspective? (Abstract)
erschienen in: Proceedings of the11th International Research Symposium on Service Excellence in Management (QUIS), June 11.-14., Wolfsburg (GER).
2007
-
Bartsch, Silke;
Meyer, Anton;
Semmler, C.
(2007)
“What Sounds Beautiful is good?” How Vocal Attractiveness Affects Customers’ Evaluation of Voice-to-voice Service Encounters (Abstract)
erschienen in: Proceedings of the 3rd IEEE/INFORMS International Conference on Service Operations and Logistics, and Informatics (SOLI), August 27.-29., Philadelphia (USA).
-
Raffelt, Ursula;
Meyer, Anton;
Blümelhuber, Christian
(2007)
Zum Einfluss der kognitiven Entwicklungsstufe auf die relative Bedeutung von Exemplern und Beliefs: ein Beitrag zur intraindividuellen Variabilität von Markenassoziationen
erschienen in: II. Markentag der Marmara Universität, September 6.-8., Istanbul (TR).
2006
-
Kantsperger, Roland;
Wilkoszewski, Alexander
(2006)
Effects of up- and downgrading memberships in loyalty programs
erschienen in: Proceedings of the Frontiers in Service Conference, December 4.-6., Brisbane (AU).
-
Kantsperger, Roland;
Wilkoszewski, Alexander;
Meyer, Anton
(2006)
Effects of up- and downgrading memberships in loyalty programs
erschienen in: Proceedings of the 21th Annual Frontiers Service Conference, June 14.-17., Brisbane (AU).
-
Kantsperger, Roland;
Rosier, Markus
(2006)
Is Relationship Intelligence a Promising Approach to successful relationship marketing in the future?
erschienen in: Proceedings of the AMA Summer Marketing Educators' Conference, August 4.-7., Chicago (USA).
-
Meyer, Anton;
Specht, Nina;
Fichtel, Sina
(2006)
Perception and attribution of employees' effort and abilities: the impact on customer encounter satisfaction
erschienen in: Proceedings of the 9th International Research Seminar in Service Management, June 1.-2-, La Londe les Maures (FR).
2005
-
Kantsperger, Roland;
Engelmann, Marc;
Kunz, Werner
(2005)
A Two-Dimensional Conceptualization of Trust – an Empirical Analysis of Antecedents and Results in the Banking Industry
erschienen in: Proceedings of the SERVSIG Research Conference, June 2.-4., Singapore (SG).
-
Meyer, Anton;
Schmitt, Bernd;
Kunz, Werner
(2005)
Innovativeness and the Customer - How does Perceived Innovativeness Affect Loyalty?
erschienen in: Proceedings of the Summer AMA Marketing Educators Conference, July 29. - August 1., San Francisco (USA).
2004
-
Engelmann, Marc
(2004)
A behavioural approach to asses antecedents and effects of perceived price complexity in service industries
erschienen in: Proceedings of the AMA Frontiers in Service Marketing, October 28.-31., Miami (USA).
-
Kantsperger, Roland;
Wolff, Michael
(2004)
Explaining and Modifying Customer Usage Behavior of Multi-Channel-Systems to Increase Customer Equity
erschienen in: Proceedings of the 11th Recent Advances in Retailing & Services Science Conference, July 10.-13., Prague (CZ).
-
Kantsperger, Roland;
Kunz, Werner;
Wilkoszewski, Alexander
(2004)
Measuring and Managing Overall Service Quality in Customer Care Centers - empirical findings of a multi-perspective approach
erschienen in: Proceedings of the 9th International Research Symposium on Service Quality (QUIS), June 15.-18., Karlstad (SE).
Servicebereich
Informationen für
Schüler
Studierende
Mitarbeiter
Alumni
Servicebereich
Social Media
