Articles in Refereed Proceedings (International)

2020

• Geyr, Maximilian; Bartsch, Silke (2020)
  How should I talk to you? Examining the effectiveness of communication styles of customer service chatbots
  erschienen in: 2020 Global Marketing Conference (GMC), Seoul, Republic of Korea, November 2020
• Lorz, Tamara (2020)
  Trapped in a Dilemma – the Influence of Competing Identities on Sustainable Consumer Behavior in the Context of Air Traveling
  erschienen in: 2020 Global Marketing Conference (GMC), Seoul, Republic of Korea, November 2020

2019

• Bartsch, Silke; Tran, Caroline (2019)
  Alexa, Siri or Google versus brand-specific voice persona – who to blame or to credit?
  erschienen in: Frontiers in Services Conference, Singapur, July 2019
• Schlomann, Katharina (2019)
  Everybody's Darling? Management of Competing Stakeholder Demands
  erschienen in: Naples Forum on Service, Ischia, Italien, Juni 2019
• Fuhrmann, Eva-Cosmea; Schlomann, Katharina (2019)
  Mobile Promotions: Balancing Personalization and Privacy
  erschienen in: Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, Neuseeland, Dezember 2019
• Schlomann, Katharina; Fuhrmann, Eva-Cosmea (2019)
  Social Media Influencers: Roles and Post Content
  erschienen in: Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, Neuseeland, Dezember 2019
• Auer, Christine (2019)
  The Influence of Legitimacy on User Behavior in the Sharing Economy
  erschienen in: Hawaii International Conference on System Sciences Proceedings of the 52nd Annual, Maui, Hawaii, January 2019
• Fuhrmann, Eva-Cosmea; Schlomann, Katharina (2019)
  The More the Merrier? Balancing Personalization Benefits and Privacy Concerns in the Context of Mobile Promotions
  erschienen in: 41st Annual ISMS Marketing Science Conference, Rom, Italien, Juni 2019

2018

• Zimmermann, Daniel (2018)
  Creating value in a Virtual Reality – Bridging the Distance between Service Provider and Consumer
  erschienen in: International Colloquium on Relationship Marketing (ICRM), Cardiff, Wales, September 2018
• Bürklin, Nina (2018)
  Do they believe it? The influence of corporate transparency on consumer responsibility and skepticism
  erschienen in: Global Marketing Conference (GMC), Tokio, Japan, Juli 2018
• Zimmermann, Daniel; Fuhrmann, Eva-Cosmea (2018)
  Escaping the servicescape into a virtual reality: Creating customer value and satisfaction through telepresence
  erschienen in: Global Marketing Conference (GMC), Tokio, Japan, Juli 2018
• Zimmermann, Daniel (2018)
  Here and there – bridging the psychological distance between service provider and customer through virtual reality
  erschienen in: Global Marketing Conference (GMC), Tokio, Japan, Juli 2018
• Schmitz, Christoph ; Bartsch, Silke (2018)
  So close yet so far? The impact of mobile app usage on psychological distance
  erschienen in: SERVSIG CONFERENCE PROCEEDINGS 2018 PARIS: Opportunities for Services in a Challenging World, ISBN : 978-2-9516606-3-2
• Bartsch, Silke; Xu, Yingzi (2018)
  The Effect of Service Interface on Individuals' Exercise Adherence
  erschienen in: SERVSIG CONFERENCE PROCEEDINGS 2018 PARIS: Opportunities for Services in a Challenging World, ISBN : 978-2-9516606-3-2
• Fuhrmann, Eva-Cosmea; Schlomann, Katharina (2018)
  When is personalization too much? The role of consumers’ privacy concerns for their reactions to personalized mobile promotions
  erschienen in: International Colloquium on Relationship Marketing (ICRM), Cardiff, Wales, September 2018

2017

• Lührs, Kathrin; Auer, Christine (2017)
  Measuring Perceived Legitimacy in the Sharing Economy
  erschienen in: International Research Symposium in Service Marketing, Yonsei University Seoul, South Korea, August 2017
• Bürklin, Nina (2017)
  The Influence of Guilt and Pride on Responsible Consumption – An Empirical Investigation in the Fashion Industry
  erschienen in: Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Australien, Dezember 2017
• Bürklin, Nina (2017)
  The Influence of Guilt and Pride on Responsible Consumption – An Empirical Investigation in the Fashion Industry
  erschienen in: Global Fashion Management Conference (GFMC), Wien, Österreich, Juli 2017
• Lührs, Kathrin (2017)
  The Sharing Economy – Analyzing Social Structures in Service Ecosystems
  erschienen in: Frontiers in Services Conference, Fordham University New York, June 2017
• Lührs, Kathrin (2017)
  The Sharing Economy – Towards Changing Dynamics in Service Ecosystems and its Influence on Customer Experience
  erschienen in: International Research Symposium in Service Marketing, Yonsei University Seoul, South Korea, August 2017
• Henninger, Claudia; Ryding, Daniella (2017)
  Trash or Treasure? Responsible Consumers’ Clothing Disposal
  erschienen in: Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Australien, Dezember 2017

2016

• Jakić, Ana; Meyer, Anton (2016)
  Brand Co-creation in Service Ecosystems: An Ambidextrous Approach
  erschienen in: International Service Research Conference (ServSIG), Maastricht, Niederlande, Juni 2016
• Schmitz, Christoph; Bartsch, Silke (2016)
  Mobile App Usage and its Implications for Service Management – Empirical Findings from German Public Transport
  erschienen in: Procedia - Social and Behavioral Sciences, 224, 230-237
• Lührs, Kathrin (2016)
  New Challenges for Non-Ownership Consumption: Investigating Drivers and Effects of Psychological Ownership in Car Sharing Services
• Jakic, Ana; Wagner, Maximilian; Meyer, Anton (2016)
  The Impact of Language Accommodation during Social Media Interactions on Brand Trust
  erschienen in: International Colloquium on Relationship Marketing (ICRM), Toulouse, Frankreich, June 2016
• Lührs, Kathrin; Schmitz, Christoph (2016)
  Towards a New Conceptualization of Customer Experience Quality in Technology Enabled P2P-based Services
• Wagner, Maximilian; Jakic, Ana; Meyer, Anton (2016)
  Understanding Tensions in Brand Relationships – A Paradoxical Approach
  erschienen in: International Colloquium on Relationship Marketing (ICRM), Toulouse, Frankreich, Juni 2016
• Bürklin, Nina (2016)
  When digital meets social: Consumer perceptions of companies‘ online CSR strategies in the fashion industry
  erschienen in: Global Marketing Conference, Hong Kong, Juli 2016
• Bürklin, Nina (2016)
  Why Should They Care? On the Interdependence of Corporate and Consumer Social Responsibility
  erschienen in: 24th International Colloquium on Relationship Marketing (ICRM), Toulouse, France, September 2016

2015

• (2015)
  Customer Engagement in Cause-related Marketing – From Transaction to Interaction
  erschienen in: 28th EMAC Doctoral Colloquium, Leuven, Belgien, Mai 2015
• Univ.-Prof. Dr. Anton Meyer (2015)
  Digital stakeholder management in Services –A study on differences in interaction-oriented relationship quality
  erschienen in: 14th International Research Symposium on Service Excellence in Management, QUIS14, Shanghai, China.
• Rehnen, L.-M.; Univ.-Prof. Dr. Anton Meyer; Dr. Silke Bartsch (2015)
  Exit Strategies of Loyalty Programs
  erschienen in: 14th International Research Symposium on Service Excellence in Management, QUIS14, Shanghai (China)
• Jakic, Ana; Wagner, Maximillian; Meyer, Anton (2015)
  Initiating brand relationships through interactions in Social Media: The role of language
  erschienen in: Australian & New Zealand Marketing Academy Conference (ANZMAC), Sydney (Australien)
• Rehnen, L.-M.; Marina Kull M.Sc.; Dr. Silke Bartsch; Univ.-Prof. Dr. Anton Meyer (2015)
  Interactions Are The New Transactions: Customer Engagement As A Success Factor In Loyalty Programs
  erschienen in: 2015 AMA Summer Marketing Educators' Conference Proceedings, Chicago
• Jakic, Ana (2015)
  Investigating Interactions in Social Media
  erschienen in: Australian & New Zealand Marketing Academy Conference (ANZMAC), Sydney (Australien)
• Jakić, Ana (2015)
  Investigating Interactions in Social Media
  erschienen in: Australian & New Zealand Marketing Academy Conference (ANZMAC), Doctoral Colloquium, Sydney (Australia)
• Jakić, Ana; Meyer, Anton (2015)
  It is a question of Style! – How Communication Styles on Social Media Shape Brands
  erschienen in: 14th International Research Symposium on Service Excellence in Management, Shanghai (China)
• Rehnen, L.-M.; Kull, Marina; Bartsch, Silke; Meyer, Anton (2015)
  Loyalty Programs: Interactions are the new Transactions!
  erschienen in: 14th International Research Symposium on Service Excellence in Management, Shanghai (China)
• Wagner, Maximillian; Jakic, Ana; Meyer, Anton (2015)
  Managing Complex Stakeholder Ecosystems – The Role of Stakeholder Marketing Capabilities
  erschienen in: Australian & New Zealand Marketing Academy Conference (ANZMAC), Sydney, Australien, November/Dezember 2015
• Jakić, Ana; Meyer, Anton (2015)
  Managing Complex Stakeholder Ecosystems – The Role of Stakeholder Marketing Capabilities.
  erschienen in: Proceedings of Australian & New Zealand Marketing Academy Conference (ANZMAC), Sydney (Australia), 29.11.-01.12.2016
• Lührs, Kathrin (2015)
  Psychologcial Ownership and Consumer Identification in the Sharing Economy – The Case of Car Sharing
  erschienen in: 23rd International Colloquium on Relationship Marketing (ICRM) 2015, Helsinki, Finland, September 2015
• (2015)
  Purpose-driven Marketing: Achieving Social Change through Brands and Consumer Advocates. The Use of Images in Consumer Interactions
  erschienen in: 4th Annual Conference for Positive Marketing, New York, USA, März 2015
• Jakić, Ana (2015)
  Social Media Strategies – Which company characteristics matter?
  erschienen in: 14th International Research Symposium on Service Excellence in Management, Shanghai (China)

2014

• Girard, Anna (2014)
  Are you on the right scent? Long-term effects of a scented Servicescape
  erschienen in: Proceedings of the Understanding the Customer’s Sensory Experience Conference, 05.-06.06., Philadelphia (USA)
• Rehnen, L.-M. (2014)
  Exit Strategy of Loyalty Programs
  erschienen in: International Colloquium on Relationship Marketing. Newcastle (UK), 08.-10.09.2014
• Rehnen, L.-M. (2014)
  Exit Strategy of Loyalty Programs
  erschienen in: 27th Doctoral Colloquium. EMAC, Valencia (Spain), 01.-03.06.2014
• Jakić, Ana; Meyer, Anton (2014)
  German Generation Y and its Perception of Cool Brands –A Mixed-Method Approach
  erschienen in: 2014 Global Marketing Conference, Singapore, China,
• Kunz, Werner (2014)
  Interactivity in a Triadic Relationship - A Social Media Perspective
  erschienen in: Proceedings of International Service Research Conference ServSIG, Thessaoliniki (Greece), 13-15.06 .2014
• Girard, Anna (2014)
  Langfristiger Einsatz von (Raum-)Düften bei Dienstleistern: Eine kritische Diskussion
  erschienen in: Proceedings of the 13th International Marketing Trends Conference, 24.-25.01.2014, Venice (Italy)
• Girard, Marc; Girard, Anna; Suppin, A. (2014)
  The Scentscape – An integrative framework describing ambient scents in a Servicescape
  erschienen in: Proceedings of the 23rd Frontiers in Service Conference, 27.-29.2014, Miami (USA)
• Ariana Huber, B.Sc.; Girard, Marc; Engel, Jan (2014)
  What about the employees? Impact of ambient scents at the workplace
  erschienen in: Proceedings of the 23rd Frontiers in Service Conference, June 27.-29., Miami (USA)
• Meindl, Anja; Munzel, Andreas (2014)
  What Customers really Treasure in Real Estate Service Encounters
  erschienen in: Proceedings of International Service Research Conference ServSIG, Thessaoliniki (Greece), 13-15.06 .2014
• Meindl, Anja (2014)
  What really matters in Real Estate Services – An Analysis of Word-of-Mouth Message Content
  erschienen in: 27th Doctoral Colloquium. EMAC, Valencia (Spain), 01.-03.06.2014
• Jakić, Ana; Meyer, Anton (2014)
  Y are you cool - Branding from a Generation Y Perspective
  erschienen in: Proceedings of International Service Research Conference ServSIG, Thessaoliniki (Greece), 13-15.06.2014

2013

• Demmelmair, Marcus; Wirtz, Jochen; Meyer, Anton (2013)
  Investigating Service Productivity in a Cross- Industry Setting: Linking Customer and Operational Metrics to Firm Performance
  erschienen in: Abstracts of the 22nd Annual Frontiers in Service Conference, Taipei (Taiwan), 04.-07.07.2013
• Rehnen, L.-M.; Meyer, Anton; Bartsch, Silke (2013)
  The Effect of Alternative Currencies on Consumer Behavior: How the Source of Alternative Currencies affects its Usage
  erschienen in: 26th Doctoral Colloquium. EMAC, Istanbul (Turkey), 02.-04.06.2013
• Frieser, Alexander; Blankenberg, Nina; Engel, Jan (2013)
  The Effect of Employee's Competence in a scented Service Encounter
  erschienen in: Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management, 10.-13.06.2013, Karlstad Sweden, 544-553
• Pavlek, Natalie; Tran, Caroline; Blankenberg, Nina; Engel, Jan (2013)
  The Impact of Employee Friendliness in the Service Encounter on Brand Experience and Image
  erschienen in: Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management, 10.-13.06.2013, Karlstad Sweden, 568-577
• Jahn, Benedikt; Jakić, Ana; Kunz, Werner (2013)
  The Importance of Perceived Interactivity for Customer Engagement on Social Media Brand Pages
  erschienen in: 42nd Annual COnference EMAC, Istanbul (Turkey), 04.-07.06.2013
• Jahn, Benedikt; Jakić, Ana; Kunz, Werner (2013)
  The Key to Success of Social Media Brand Pages - Company and Fan Interactivity as Drivers of Engagement
  erschienen in: QUIS, Karlstadt (Schweden), June 10-13, 2013
• Girard, Marc; Meyer, Anton; Multani, Anna (2013)
  The Long-Term Impact of Ambient Scents in the Service Environment on Customers
  erschienen in: Proceedings of the 22th Annual Frontiers in Service Conference, Philadelphia, July 4. -7, Taipei (Taiwan)
• Girard, Marc; Girard, Anna; Suppin, Anna-Caroline (2013)
  The Scentscape - An Analysis of a Systematic Integration of Pleasant Ambient Scent into the Servicescape and its influence on Customers and Employees
  erschienen in: Conference of the European Institute of Retailing and Service Studies - EIRASS, Philadelphia, July 07-10, 2013
• Blankenberg, Nina; Meyer, Anton (2013)
  Transferring the Capabilities of Digital Media to Print Advertisements - An Investigation of the Effects of Interactive and Vivid QR Code Content on Consumer Attitudes and Behavior
  erschienen in: 42nd Annual Conference EMAC, Istanbul (Turkey), June 04-07, 2013

2012

• Demmelmair, Marcus; Bartsch, Silke (2012)
  Service Excellence: The Holy Grail of Service Management
  erschienen in: AMA SERVSIG International Service Research Conference, Helsinki, Finland.
• Jahn, Benedikt; Jakić, Ana (2012)
  The Value of Social Media Engagement For Branding
  erschienen in: AMA SERVSIG International Service Research Conference, Helsinki, Finland

2011

• Niedermeier, Anna; Bartsch, Silke (2011)
  A Qualitative Evaluation of Antecedents and Consequences of Quality-of-Life Marketing
  erschienen in: Proceedings of the 36th Annual Macromarketing Conference, 05.-08.06.2011, Williamsburg (USA).
• Meindl, Anja; Niedermeier, Anna (2011)
  Dealing with QOL-Problems from the Marketing Perspective
  erschienen in: Proceedings of the 36th Annual Macromarketing Conference, 05.-08.06.2011, Willliamsburg (USA).
• Jahn, Benedikt; Kunz, Werner; Meyer, Anton (2011)
  Does Social Media work? - Evidence of the impact of Fan Pages on the Consumer-Brand-Relationship
  erschienen in: Proceedings of the International Colloquium on Relationship Marketing, September 27.-30., Rochester (USA).
• Munzel, Andreas; Meyer, Anton (2011)
  eWom and Pricing: How Mindness Hotel dynamically integrates online consumer reviews
  erschienen in: Proceedings of the 18th International Conference on Information Technology and Travel & Tourisam (ENTER), January 26.-28., Innsbruck (AUT).
• Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton (2011)
  From Function to Form: How Functionalist and Experiental Architectures Affect Corporate Image and Personality
  erschienen in: Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), May 24.-27., Ljubljana (SI).
• Bartsch, Silke; Itsykovych, Marianna; Meyer, Anton (2011)
  No matter how old? How employee’s age colors customer’s perception and judgment in different service settings
  erschienen in: Proceedings of the12th International Research Symposium on Service Excellence in Management (QUIS), June 2.-5., Ithaca (USA).
• Bartsch, Silke; Ullmer,Christoph; Girad, Marc; Meyer, Anton (2011)
  Stressed Out and Unsatisfied Customers? Antecedents and Consequences of perceived Stress in Self-Service Encounters
  erschienen in: Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), May 24.-27., Ljubljana (SI).
• Bartsch, Silke; Girard, Marc; Meyer, Anton; Ullmer, Christoph (2011)
  Stressed Out and Unsatisified Customers? Antecedents and Consequences of Perceived Stress in Self-Service Encounters
  erschienen in: Proceedings of the 20th Annual Frontiers in Service Conference, June 30. - July 3., Columbus (USA).
• Munzel, Andreas; Meyer, Anton; Feigl, Kathrin (2011)
  The Customer is NOT Always right? A Study on the Trustworthiness of eWOM Senders
  erschienen in: Proceedings of the Academy of Marketing Science World Marketing Congress, July 19.-23., Reims (FR).
• Bartsch, Silke; Göbel, Fabian (2011)
  The Effects of Covert Marketing on Brand Evaluations: Evidence from an Empirical Study in a Social Media Context
  erschienen in: Proceedings of the 19th International Colloquium on Relationship Marketing (ICRM), September 27.-30., Rochester (USA).
• Blankenberg, Nina; Bartsch, Silke (2011)
  The human power of service brands: People-based and interaction-oriented brand management
  erschienen in: Proceedings of the 12th International Research Symposium on Service Excellence in Management (QUIS), June 2.-5., Ithaca (USA).
• Jahn, Benedikt; Kunz, Werner; Meyer, Anton (2011)
  The Role of Fan Pages for the Customer Relationship - Drivers of Customer Engagement and Impact on Brand Relationship
  erschienen in: Proceedings of the 20th Annual Frontiers in Service Conference, June 30. - July 3., Columbus (USA).
• Jahn, Benedikt; Kunz, Werner (2011)
  Transforming Users into Fans - How Fan Pages can influence the Consumer-Brand-Relationship
  erschienen in: Proceedings of the 12th International Research Symposium on Service Excellence in Management (QUIS), June 2.-5., Ithaca (USA).
• Munzel, Andreas; Meyer, Anton (2011)
  You Owe them an Appology! The Effect of Recovery Efforts on eWOM Receivers
  erschienen in: Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), May 24.-27., Ljubljana (SI).

2010

• Niedermeier, Anna; Bartsch, Silke; Meyer, Anton (2010)
  Clarifying the Impact of Products and Services on Quality of Life - An explorative Study
  erschienen in: Proceedings of the IMM Conference: Marcon, December 27.-29, Kalkutta (IN).
• Bartsch, Silke; Meyer, Anton; Ullmer, Christoph (2010)
  Eco-Labeled Services - Developing a Conceptual Framework for the Impact of Eco-Labels
  erschienen in: Proceedings of the American Marketing Association SERVSIG – Service Research Conference 2010, June 17.-19., Porto (PT).
• Bartsch, Silke; Ullmer, Christoph; Firmhofer, Nicola (2010)
  Eco-Labels within the Buying Decision Process – A Conceptual Framework
  erschienen in: Proceedings of the 17th International Conference on Recent Advances in Retailing and Services Science, July 2.-5., Istanbul (TR).
• Meyer, Anton; Feigl, Kathrin; Bartsch, Silke; Munzel, Andreas (2010)
  Electronic Word-of-Mouth: Impact of motives and information relating to consumer online reviews on purchase intention and trustworthiness
  erschienen in: Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM), September 27.-30., Oxfordshire (UK).
• Meyer, Anton; Niedermeier, Anna; Bartsch, Silke (2010)
  From Service Quality to Quality of Life – Understanding the Dimensions of Quality of Life as a New Performance Indicator for Service Provider
  erschienen in: Proceedings of the 19th Annual Frontiers in Service Conference, June 10.-13., Karlstad (SE).
• Meyer, Anton; Bartsch, Silke; Niedermeier, Anna (2010)
  From Service Quality to Quality of Life – Understanding the Dimensions of Quality of Life from a Customer’s Perspective
  erschienen in: Proceedings of the American Marketing Association SERVSIG – Service Research Conference 2010, June 17.-19., Porto (PT).
• Niedermeier, Anna; Bartsch, Silke; Meyer, Anton (2010)
  Lebensqualität - ein neuer Leitwert für ein nachhaltiges Wirtschaften von Dienstleistungsunternehmen
  erschienen in: DLM Dienstleistungsmanagement Workshop, April 22.-25., Hagen (GER).
• Meyer, Anton; Göbel, Fabian (2010)
  Psychological Sense of Brand Community - What Is It? How Can It Be Measured?
  erschienen in: Proceedings of the 1st International Consumer Brand Relationship Colloquium, April 23.-24., Orlando (USA).
• von Wangenheim, Florian; Arnold, Armin R. (2010)
  Service Productivity and its Links to Firm Performance: Interplay and Trade-offs between Operational and Customer oriented Metrics
  erschienen in: Proceedings of the19th Annual Frontiers in Service Conference, June 10.-13., Karlstad (SE).
• Göbel, Fabian; Meyer, Anton; Chang, Dae Ryun (2010)
  The Undermining Effects of Activation of Persuasion Knowledge on Brand Evaluations: Evidence from an Empirical Study on Covert Marketing in a Social Media Context
  erschienen in: Proceedings of the 2010 KAMS Spring International Conference, May 29., Seoul (KP).
• Niedermeier, Anna; Bartsch, Silke; Meyer, Anton (2010)
  What contributes to the Customer's Quality of Life? Investigating the Impact of Products and Services
  erschienen in: International Society for Quality-of-Life Studies (ISQOLS), December 9.-11., Bangkok (TH).

2009

• Raffelt, Ursula; Meyer, Anton; Littich, Martina (2009)
  Build your Brand! Evaluation of corporate architecture as an instrument of internal branding
  erschienen in: Proceedings of the 8th International Congress Marketing Trends, January 15.-17., Paris (FR).
• Bartsch, Silke; Meyer, Anton (2009)
  Does stress while using self-services impact customers' satisfaction and behavioral intentions? (Abstract)
  erschienen in: Proceedings of the 17th International Colloquium in Relationship Marketing (ICRM), September 16.-19., Maastricht (NL).
• Dumler, Anja; Bartsch, Silke; Fichtel, Sina; Specht, Nina (2009)
  Employee Appearance Brand Fit - Shedding Light on the Customer's Perspective (Abstract)
  erschienen in: Proceedings of the11th International Research Symposium on Service Excellence in Management (QUIS), June 11.-14., Wolfsburg (GER).
• Meyer, Anton; Bartsch, Silke; Fuchs, Sabine (2009)
  The Good, the Bad and the Ugly – What Determines the Quality of Telephone-Based Self-Services from a Customer’s Perspective? (Abstract)
  erschienen in: Proceedings of the11th International Research Symposium on Service Excellence in Management (QUIS), June 11.-14., Wolfsburg (GER).

2008

• Bartsch, Silke (2008)
  What Sounds Beautiful is good?” How Vocal Attractiveness Affects Customer’s Evaluation of Voice-to-voice Service Encounters
  erschienen in: Proceedings of the 16th International Colloquium of Relationship Marketing (ICRM), September 14.-17., Swansea (UK).
• Bartsch, Silke; Meyer, Anton; Semmler, C. (2008)
  “What Sounds Beautiful is good?” How Vocal Attractiveness Affects Customers’ Evaluation of Voice-to-voice Service Encounters (Abstract)
  erschienen in: Proceedings of the American Marketing Association SERVSIG – Service Research Conference 2008, June 5.-7., Liverpool (UK).

2007

• Bartsch, Silke; Meyer, Anton; Semmler, C. (2007)
  “What Sounds Beautiful is good?” How Vocal Attractiveness Affects Customers’ Evaluation of Voice-to-voice Service Encounters (Abstract)
  erschienen in: Proceedings of the 3rd IEEE/INFORMS International Conference on Service Operations and Logistics, and Informatics (SOLI), August 27.-29., Philadelphia (USA).
• Raffelt, Ursula; Meyer, Anton; Blümelhuber, Christian (2007)
  Zum Einfluss der kognitiven Entwicklungsstufe auf die relative Bedeutung von Exemplern und Beliefs: ein Beitrag zur intraindividuellen Variabilität von Markenassoziationen
  erschienen in: II. Markentag der Marmara Universität, September 6.-8., Istanbul (TR).

2006

• Kantsperger, Roland; Wilkoszewski, Alexander (2006)
  Effects of up- and downgrading memberships in loyalty programs
  erschienen in: Proceedings of the Frontiers in Service Conference, December 4.-6., Brisbane (AU).
• Kantsperger, Roland; Wilkoszewski, Alexander; Meyer, Anton (2006)
  Effects of up- and downgrading memberships in loyalty programs
  erschienen in: Proceedings of the 21th Annual Frontiers Service Conference, June 14.-17., Brisbane (AU).
• Kantsperger, Roland; Rosier, Markus (2006)
  Is Relationship Intelligence a Promising Approach to successful relationship marketing in the future?
  erschienen in: Proceedings of the AMA Summer Marketing Educators' Conference, August 4.-7., Chicago (USA).
• Meyer, Anton; Specht, Nina; Fichtel, Sina (2006)
  Perception and attribution of employees' effort and abilities: the impact on customer encounter satisfaction
  erschienen in: Proceedings of the 9th International Research Seminar in Service Management, June 1.-2-, La Londe les Maures (FR).

2005

• Kantsperger, Roland; Engelmann, Marc; Kunz, Werner (2005)
  A Two-Dimensional Conceptualization of Trust – an Empirical Analysis of Antecedents and Results in the Banking Industry
  erschienen in: Proceedings of the SERVSIG Research Conference, June 2.-4., Singapore (SG).
• Meyer, Anton; Schmitt, Bernd; Kunz, Werner (2005)
  Innovativeness and the Customer - How does Perceived Innovativeness Affect Loyalty?
  erschienen in: Proceedings of the Summer AMA Marketing Educators Conference, July 29. - August 1., San Francisco (USA).

2004

• Engelmann, Marc (2004)
  A behavioural approach to asses antecedents and effects of perceived price complexity in service industries
  erschienen in: Proceedings of the AMA Frontiers in Service Marketing, October 28.-31., Miami (USA).
• Kantsperger, Roland; Wolff, Michael (2004)
  Explaining and Modifying Customer Usage Behavior of Multi-Channel-Systems to Increase Customer Equity
  erschienen in: Proceedings of the 11th Recent Advances in Retailing & Services Science Conference, July 10.-13., Prague (CZ).
• Kantsperger, Roland; Kunz, Werner; Wilkoszewski, Alexander (2004)
  Measuring and Managing Overall Service Quality in Customer Care Centers - empirical findings of a multi-perspective approach
  erschienen in: Proceedings of the 9th International Research Symposium on Service Quality (QUIS), June 15.-18., Karlstad (SE).

2003

• Reichwald, Ralf; Meyer, Anton; Walcher, D.; Kunz, Werner; Mangold, Marc (2003)
  Customer Integration into Innovation Processes: Implications from B-to-B and B-to-C Cases
  erschienen in: Proceedings of the Mass Customization and Personalisation Conference, October 6.-8., Munich (GER).