How should I talk to you? Examining the effectiveness of communication styles of customer service chatbots
| Autoren/Herausgeber: |
Geyr, Maximilian Bartsch, Silke |
|---|---|
| erschienen: | 2020 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | 2020 Global Marketing Conference (GMC), Seoul, Republic of Korea, November 2020 |
