Why Should They Care? On the Interdependence of Corporate and Consumer Social Responsibility
Autoren/Herausgeber: |
Bürklin, Nina |
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erschienen: | 2016 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | 24th International Colloquium on Relationship Marketing (ICRM), Toulouse, France, September 2016 |