The Impact of Employee Friendliness in the Service Encounter on Brand Experience and Image
| Autoren/Herausgeber: |
Pavlek, Natalie Tran, Caroline Blankenberg, Nina Engel, Jan |
|---|---|
| erschienen: | 2013 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| ISBN/ISSN: | 978-91-7063-506-9 |
| erschienen in: | Proceedings of the QUIS13 International Research Symposium on Service Excellence in Management, 10.-13.06.2013, Karlstad Sweden, 568-577 |
