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Transferring the Capabilities of Digital Media to Print Advertisements - An Investigation of the Effects of Interactive and Vivid QR Code Content on Consumer Attitudes and Behavior

Autoren/Herausgeber: Blankenberg, Nina
Meyer, Anton
erschienen: 2013
Publikationsart: Articles in Refereed Proceedings (International)
erschienen in: 42nd Annual Conference EMAC, Istanbul (Turkey), June 04-07, 2013
 

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