Transferring the Capabilities of Digital Media to Print Advertisements - An Investigation of the Effects of Interactive and Vivid QR Code Content on Consumer Attitudes and Behavior
| Autoren/Herausgeber: |
Blankenberg, Nina Meyer, Anton |
|---|---|
| erschienen: | 2013 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | 42nd Annual Conference EMAC, Istanbul (Turkey), June 04-07, 2013 |
