The Importance of Perceived Interactivity for Customer Engagement on Social Media Brand Pages
Autoren/Herausgeber: |
Jahn, Benedikt Jakić, Ana Kunz, Werner |
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erschienen: | 2013 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | 42nd Annual COnference EMAC, Istanbul (Turkey), 04.-07.06.2013 |