The Importance of Perceived Interactivity for Customer Engagement on Social Media Brand Pages
| Autoren/Herausgeber: |
Jahn, Benedikt Jakić, Ana Kunz, Werner |
|---|---|
| erschienen: | 2013 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | 42nd Annual COnference EMAC, Istanbul (Turkey), 04.-07.06.2013 |
