The Effects of Covert Marketing on Brand Evaluations: Evidence from an Empirical Study in a Social Media Context
| Autoren/Herausgeber: |
Bartsch, Silke Göbel, Fabian |
|---|---|
| erschienen: | 2011 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 19th International Colloquium on Relationship Marketing (ICRM), September 27.-30., Rochester (USA). |
