Does Social Media work? - Evidence of the impact of Fan Pages on the Consumer-Brand-Relationship
Best Paper Award
| Autoren/Herausgeber: |
Jahn, Benedikt Kunz, Werner Meyer, Anton |
|---|---|
| erschienen: | 2011 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the International Colloquium on Relationship Marketing, September 27.-30., Rochester (USA). |
