From Function to Form: How Functionalist and Experiental Architectures Affect Corporate Image and Personality
| Autoren/Herausgeber: |
Raffelt, Ursula Schmitt, Bernd Meyer, Anton |
|---|---|
| erschienen: | 2011 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), May 24.-27., Ljubljana (SI). |
