The Customer is NOT Always right? A Study on the Trustworthiness of eWOM Senders
| Autoren/Herausgeber: |
Munzel, Andreas Meyer, Anton Feigl, Kathrin |
|---|---|
| erschienen: | 2011 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the Academy of Marketing Science World Marketing Congress, July 19.-23., Reims (FR). |
