The Customer is NOT Always right? A Study on the Trustworthiness of eWOM Senders
Autoren/Herausgeber: |
Munzel, Andreas Meyer, Anton Feigl, Kathrin |
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erschienen: | 2011 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | Proceedings of the Academy of Marketing Science World Marketing Congress, July 19.-23., Reims (FR). |