Transforming Users into Fans - How Fan Pages can influence the Consumer-Brand-Relationship
Honorable Mention Best Paper Award
| Autoren/Herausgeber: |
Jahn, Benedikt Kunz, Werner |
|---|---|
| erschienen: | 2011 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 12th International Research Symposium on Service Excellence in Management (QUIS), June 2.-5., Ithaca (USA). |
