Electronic Word-of-Mouth: Impact of motives and information relating to consumer online reviews on purchase intention and trustworthiness
| Autoren/Herausgeber: |
Meyer, Anton Feigl, Kathrin Bartsch, Silke Munzel, Andreas |
|---|---|
| erschienen: | 2010 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 18th International Colloquium in Relationship Marketing (ICRM), September 27.-30., Oxfordshire (UK). |
