Psychological Sense of Brand Community - What Is It? How Can It Be Measured?
| Autoren/Herausgeber: |
Meyer, Anton Göbel, Fabian |
|---|---|
| erschienen: | 2010 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 1st International Consumer Brand Relationship Colloquium, April 23.-24., Orlando (USA). |
