Psychological Sense of Brand Community - What Is It? How Can It Be Measured?
Autoren/Herausgeber: |
Meyer, Anton Göbel, Fabian |
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erschienen: | 2010 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | Proceedings of the 1st International Consumer Brand Relationship Colloquium, April 23.-24., Orlando (USA). |