Effects of up- and downgrading memberships in loyalty programs
| Autoren/Herausgeber: |
Kantsperger, Roland Wilkoszewski, Alexander |
|---|---|
| erschienen: | 2006 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the Frontiers in Service Conference, December 4.-6., Brisbane (AU). |
