Innovativeness and the Customer - How does Perceived Innovativeness Affect Loyalty?
| Autoren/Herausgeber: |
Meyer, Anton Schmitt, Bernd Kunz, Werner |
|---|---|
| erschienen: | 2005 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the Summer AMA Marketing Educators Conference, July 29. - August 1., San Francisco (USA). |
