Innovativeness and the Customer - How does Perceived Innovativeness Affect Loyalty?
Autoren/Herausgeber: |
Meyer, Anton Schmitt, Bernd Kunz, Werner |
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erschienen: | 2005 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | Proceedings of the Summer AMA Marketing Educators Conference, July 29. - August 1., San Francisco (USA). |