Customer Integration into Innovation Processes: Implications from B-to-B and B-to-C Cases
Autoren/Herausgeber: |
Reichwald, Ralf Meyer, Anton Walcher, D. Kunz, Werner Mangold, Marc |
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erschienen: | 2003 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | Proceedings of the Mass Customization and Personalisation Conference, October 6.-8., Munich (GER). |