Customer Integration into Innovation Processes: Implications from B-to-B and B-to-C Cases
| Autoren/Herausgeber: |
Reichwald, Ralf Meyer, Anton Walcher, D. Kunz, Werner Mangold, Marc |
|---|---|
| erschienen: | 2003 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the Mass Customization and Personalisation Conference, October 6.-8., Munich (GER). |
