The impact of language style accommodation during social media interactions on brand trust
| Autoren/Herausgeber: |
Jakić, Ana Wagner, Maximilian Meyer, Anton |
|---|---|
| erschienen: | 2017 |
| Publikationsart: | Articles in Refereed Journals (International) |
| erschienen in: | Journal of Service Management, 28(3), 418-441 |
