Inhaltsbereich
Articles in Refereed Journals (International)
2023
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Hollebeek, L. D.;
Sarstedt, M.;
Menidjel, C.;
Sprott, D. E.;
Urbonavicius, S.
(2023)
Hallmarks and Potential Pitfalls of Customer- and Consumer Engagement Scales: A Systematic Review
erschienen in: Psychology & Marketing, Advance online publication
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Rigdon, E. E.;
Sarstedt, M.;
Moisescu, O. I.
(2023)
Quantifying Model Selection Uncertainty via Bootstrapping and Akaike Weights
erschienen in: International Journal of Consumer Studies, Advance online publication
2022
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Sharma, P. N.; Liengaard, B. D.;
Sarstedt, M.;
Hair, J. F.; Ringle, C. M.
(2022)
A Comment on “Recent Developments in PLS”
erschienen in: Communications of the Association for Information Systems
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Cho, G.; Kim, S.; Lee, J.; Hwang, H.;
Sarstedt, M.;
Ringle, C. M.
(2022)
A Comparative Study of the Predictive Power of Component-based Approaches to Structural Equation Modeling
erschienen in: European Journal of Marketing
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Cho, G.;
Sarstedt, M.;
Hwang, H.
(2022)
A Comparison of Covariance Structure Analysis, Partial Least Squares Path Modeling and Generalized Structured Component Analysis in Factor- and Composite Models
erschienen in: British Journal of Mathematical and Statistical Psychology, 75(2), 220-251. doi: 10.1111/bmsp.12255
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Basco, R.; Hair, J. F.; Ringle, C. M.;
Sarstedt, M.
(2022)
Advancing Family Business Research Through Modeling Nonlinear Relationships: Comparing PLS-SEM and Multiple Regression
erschienen in: Journal of Family Business Strategy, 13(3), 100457, doi:10.1016
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Cho, G.; Hwang, H.;
Sarstedt, M.;
Ringle, C. M.
(2022)
An Automatic Prediction-oriented Model Search Algorithm for Generalized Structured Component Analysis
erschienen in: Structural Equation Modeling: A Multidisciplinary Journal, 29(4), 611-619
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Hwang, H.;
Sarstedt, M.;
Cho, G.;
Choo, H.;
Ringle, C. M.
(2022)
A Primer on Integrated Structured Component Analysis
erschienen in: European Business Review, Advance online publication
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Cho, G.; Schlägel, C.; Hwang, H.; Choi, Y. ;
Sarstedt, M.;
Ringle, C. M.
(2022)
Integrated Generalized Structured Component Analysis: On the Use of Model Fit Criteria in International Management Research
erschienen in: Management International Review
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Sarstedt, M.;
Hair, J. F.; Ringle, C. M.
(2022)
“PLS-SEM: Indeed a silver bullet” – A Retrospective and Recent Advances
erschienen in: Journal of Marketing Theory & Practice
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Becker, J.-M.;
Cheah, J.-H.;
Gholamzade, R.;
Ringle, C. M.;
Sarstedt, M.
(2022)
PLS-SEM’s Most Wanted Guidance
erschienen in: International Journal of Contemporary Hospitality Management, Advance online publication. doi: 10.1108/IJCHM-04-2022-0474
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Sarstedt, M.;
Danks, N. P.
(2022)
Prediction in HRM Research − A Gap Between Rhetoric and Reality
erschienen in: Human Resource Management Journal
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Hair, J. F.; Pick, M.; Liengaard, B. D.; Radomir, L.; Ringle, C. M.;
Sarstedt, M.
(2022)
Progress in Partial Least Squares Structural Equation Modeling use in Marketing in the Last Decade
erschienen in: Psychology & Marketing, 39 (5), p. 1035-1064.
2021
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Franke, G.;
Sarstedt, M.;
Danks, N.
(2021)
Assessing Measure Congruence in Nomological Networks
erschienen in: Journal of Business Research, 130, 318-334.
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Hair, J. F.;
Sarstedt, M.
(2021)
Data, Measurement, and Causal Inferences in Machine Learning: Opportunities and Challenges for Marketing
erschienen in: Journal of Marketing Theory & Practice, 29(1), 65-77.
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Sitar-Taut, D.; Mican, D.; Frömbling, L.;
Sarstedt, M.
(2021)
Digital Socialligators? Social Media-Induced Perceived Support During the Transition to the COVID-19 Lockdown
erschienen in: Social Science Computer Review
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Hair, J. F.;
Sarstedt, M.
(2021)
Explanation Plus Prediction – The Logical Focus of Project Management Research
erschienen in: Project Management Journal, 52 (4), 319-322.
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Sarstedt, M.;
Radomir, L.; Moisescu, O. I.; Ringle, C. M.
(2021)
Latent Class Analysis in PLS-SEM: A Review and Recommendations for Future Applications
erschienen in: Journal of Business Research, 138, 398-407.
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Adler, S.;
Sarstedt, M.
(2021)
Mapping the Jungle: A Bibliometric Analysis of Research into Construal Level Theory
erschienen in: Psychology & Marketing, 38(9), 1367-1383.
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Liengaard, B.; Sharma, P. N.; Hult, G. T. M.; Jensen, M. B.;
Sarstedt, M.;
Hair, J. F.; Ringle, C. M.
(2021)
Prediction: Coveted, Yet Forsaken? Introducing a Cross-validated Predictive Ability Test in Partial Least Squares Path Modeling
erschienen in: Decision Sciences, 52(2), 362-392.
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Sharma, P. N.; Shmueli, G.;
Sarstedt, M.;
Danks, N.; Ray, S.
(2021)
Prediction-oriented Model Selection in Partial Least Squares Path Modeling
erschienen in: Decision Sciences, 52(3), 567-607.
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Lichters, M.; Möslein, R.;
Sarstedt, M.;
Scharf, A.
(2021)
Product Acceptance Tests in Sensory Labs, Virtual Environments, and Field Settings: A Consumer Segmentation Perspective
erschienen in: Food Quality and Preference, 89, 104138.
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Rasoolimanesh, S. M.; Ringle, C. M.;
Sarstedt, M.;
Olya, H.
(2021)
The Combined Use of Prediction-oriented Approaches: Partial Least Squares-Structural Equation Modeling and Fuzzy-set Qualitative Comparative Analysis
erschienen in: International Journal of Contemporary Hospitality Management, 33(5), 1571-1592.
2020
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Hwang, H.;
Sarstedt, M.;
Cheah, J.-H.; Ringle, C. M.
(2020)
A Concept Analysis of Methodological Research on Composite-based Structural Equation Modeling: Bridging PLSPM and GSCA
erschienen in: Behaviormetrika, 47(1), 219-241.
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Sarstedt, M.;
Hair, J. F.; Nitzl, C.; Ringle, C. M.; Howard, M. C.
(2020)
Beyond a Tandem Analysis of SEM and PROCESS: Use PLS-SEM for Mediation Analyses!
erschienen in: International Journal of Market Research, 62(3), 288-299.
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Cho, G.; Hwang, H.;
Sarstedt, M.;
Ringle, C. M.
(2020)
Cutoff Criteria for Overall Model Fit Indexes in Generalized Structured Component Analysis
erschienen in: Journal of Marketing Analytics, 8(4), 189–202.
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Schlittgen, R.;
Sarstedt, M.;
Ringle, C. M.
(2020)
Data Generation for Composite-based Structural Equation Modeling Methods: Issues and Remedies
erschienen in: Advances in Data Analysis and Classification, 14(4), 747-757.
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Hair, J. F.; Moisescu, O. I.; Radomir, L.; Ringle, C. M.;
Sarstedt, M.;
Vaithilingam, S.
(2020)
Executing and Interpreting Applications of PLS-SEM: Updates for Family Business Researchers
erschienen in: Journal of Family Business Strategy, 12(3), 100392.
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Danks, N. P.; Sharma, P. N.;
Sarstedt, M.
(2020)
Model Selection Uncertainty and Multimodel Inference in Partial Least Squares Structural Equation Modeling (PLS-SEM)
erschienen in: Journal of Business Research, 113, 13-24.
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Rigdon, E. E.;
Sarstedt, M.;
Becker, J.-M.
(2020)
Quantify Uncertainty in Behavioral Research
erschienen in: Nature Human Behaviour, 4, 329-331.
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Sarstedt, M.;
Ringle, C. M.
(2020)
Structural Equation Modeling: From Paths to Networks (Westland 2019)
erschienen in: Psychometrika, 85(3), 841-844.
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Sarstedt, M.;
Ringle, C. M.; Cheah, J.-H.; Ting, H.; Moisescu, O. I.; Radomir, L.
(2020)
Structural Model Robustness Checks in PLS-SEM
erschienen in: Tourism Economics, 26(4), 531-554.
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Lichters, M.;
Adler, S.;
Sarstedt, M.
(2020)
Warm Ambient Scents Nudge Consumers to Favor Premium Brands and Right-wing Parties
erschienen in: Marketing ZfP, 42(4), 22-43.
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Richter, N. F.; Schubring, S.; Hauff, S.; Ringle C. M.;
Sarstedt, M.
(2020)
When Predictors of Outcomes are Necessary: Guidelines for the Combined Use of PLS-SEM and NCA
erschienen in: Industrial Management & Data Systems, 120(12), 2243-2267.
2019
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Hair, J. F.;
Sarstedt, M.
(2019)
Composites vs. Factors: Implications for Choosing the Right SEM Method
erschienen in: Project Management Journal, 50(6), 1-6.
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Rigdon, E. E.; Becker, J.-M.;
Sarstedt, M.
(2019)
Factor Indeterminacy as Metrological Uncertainty: Implications for Advancing Psychological Measurement
erschienen in: Multivariate Behavioral Research, 54(3), 429-443.
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Franke, G.;
Sarstedt, M.
(2019)
Heuristics Versus Statistics in Discriminant Validity Testing: A Comparison of Four Procedures
erschienen in: Internet Research, 29(3), 430-447.
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Sarstedt, M.;
Hair, J. F.; Cheah, J.-H.; Becker, J.-M.; Ringle, C. M.
(2019)
How to Specify, Estimate, and Validate Higher-order Models
erschienen in: Australasian Marketing Journal, 27(3), 197-211.
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Khan, G.;
Sarstedt, M.;
Shiau, W.-L.; Hair, J. F.; Ringle, C. M.; Fritze, M.
(2019)
Methodological Research on Partial Least Squares Structural Equation Modeling (PLS-SEM): A Social Network Analysis
erschienen in: Internet Research, 29(3), 407-429.
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Rigdon, E. E.; Becker, J.-M.;
Sarstedt, M.
(2019)
Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note
erschienen in: Psychometrika, 84(3), 772-780.
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Sarstedt, M.;
Ringle, C. M.; Mitchell, R.; Gudergan, S. P.
(2019)
Partial Least Squares Structural Equation Modeling in HRM Research
erschienen in: International Journal of Human Resource Management, 31(12), 1617-1643.
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Sarstedt, M.;
Cheah, J.H.
(2019)
Partial Least Squares Structural Equation Modeling Using SmartPLS: A Software Review
erschienen in: Journal of Marketing Analytics, 7(3), 196–202.
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Sharma, P. N.;
Sarstedt, M.;
Shmueli, G.; Thiele, K. O.
(2019)
PLS-based Model Selection: The Role of Alternative Explanations in IS Research
erschienen in: Journal of the Association for Information Systems, 20(4), 346-397.
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Shmueli, G.;
Sarstedt, M.;
Hair, J. F.; Cheah, J.-H.; Ting, H.; Ringle, C. M.
(2019)
Predictive Model Assessment in PLS-SEM: Guidelines for Using PLS predict
erschienen in: European Journal of Marketing, 53(11), 2322-2347.
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Hair, J. F.;
Sarstedt, M.;
Ringle, C. M.
(2019)
Rethinking Some of the Rethinking of Partial Least Squares
erschienen in: European Journal of Marketing, 53(4), 566-584.
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Girard, A.; Lichters, M.;
Sarstedt, M.;
Biswas, D.
(2019)
Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments
erschienen in: Journal of Service Research, 22(4), 440-455.
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Hair, J. F.; Risher, J. J.;
Sarstedt, M.;
Ringle, C. M.
(2019)
When to Use and How to Report the Results of PLS-SEM
erschienen in: European Business Review, 31(1), 2-24.
2018
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Hult, G. T. M.; Hair, J. F.; Dorian, P.; Ringle, C. M.;
Sarstedt, M.;
Pinkwart, A.
(2018)
Addressing Endogeneity in Marketing Applications of Partial Least Squares Structural Equation Modeling
erschienen in: Journal of International Marketing, 26(3), 1-21.
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Ali, F.; Rasoolimanesh, S. M.;
Sarstedt, M.;
Ringle, C. M.; Ryu, K.
(2018)
An Assessment of the Use of Partial Least Squares Structural Equation Modeling (PLS-SEM) in Hospitality Research
erschienen in: International Journal of Contemporary Hospitality Management, 30(1), 514-538.
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Cheah, J.-H.;
Sarstedt, M.;
Ringle, C. M.; Ramayah, T.; Ting, H.
(2018)
Convergent Validity Assessment of Formatively Measured Constructs in PLS-SEM
erschienen in: International Journal of Contemporary Hospitality Management, 30(11), 3192-3210.
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Becker, J.-M.; Ringle, C. M.;
Sarstedt, M.
(2018)
Estimating Moderating Effects in PLS- SEM and PLSc-SEM: Interaction Term Generation*Data Treatment
erschienen in: Journal of Applied Structural Equation Modeling, 2(2), 1-21.
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Svensson, G.; Ferro, C., Hogevold, N.; Padin, C.; Varela, J. C. S. ;
Sarstedt, M.
(2018)
Framing the Triple Bottom Line Approach: Direct and Mediation Effects Between Economic, Social, and Environmental Elements
erschienen in: Journal of Cleaner Production, 197(1), 972-991.
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Fritze, M. P.; Urmetzer, F.; Khan, G. F.;
Sarstedt, M.;
Neely, A.; Schäfers, T.
(2018)
From Goods to Services Consumption: A Social Network Analysis on Sharing Economy and Servitization Research
erschienen in: Journal of Service Management Research, 2(3), 3-16.
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Sarstedt, M.;
Bengart, P.; Shaltoni, A. M.; Lehmann, S.
(2018)
The Use of Sampling Methods in Advertising Research: A Gap Between Theory and Practice
erschienen in: International Journal of Advertising, 37(4), 650-663.
2017
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Hair, J. F.; Hult, G. T. M.; Ringle, C. M.;
Sarstedt, M.;
Thiele, K. O.
(2017)
Mirror, Mirror on the Wall: A Comparative Evaluation of Composite-based Structural Equation Modeling Methods
erschienen in: Journal of the Academy of Marketing Science, 45(5), 616-632.
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Sarstedt, M.;
Neubert, D.; Barth, K.
(2017)
The IKEA Effect. A Conceptual Replication
erschienen in: Journal of Marketing Behavior, 2(4), 307-312.
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Lichters, M.; Bengert, P.;
Sarstedt, M.;
Vogt, B.
(2017)
What Really Matters in Attraction Effect Research: When Choices Have Economic Consequences
erschienen in: Marketing Letters, 28(1), 127-138.
2016
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Schlägel, C.;
Sarstedt, M.
(2016)
Assessing the Measurement Invariance of the Four- dimensional Cultural Intelligence Scale Across Countries: A Composite Model Approach
erschienen in: European Management Journal, 34(6), 633-649.
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Ali, M.; Kan, A. K. S.; Maimani, K. A.;
Sarstedt, M.
(2016)
Configurational Paths of Absorptive Capacity and Organizational Innovation to Successful Organizational Performance
erschienen in: Journal of Business Research, 69(11), 5317-5323.
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Sarstedt, M.;
Hair, J. F.; Ringle, C. M.; Thiele, K. O.; Gudergan, S. P.
(2016)
Estimation Issues with PLS and CBSEM: Where the Bias Lies!
erschienen in: Journal of Business Research, 69(10), 3998-4010.
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Hair, J. F.; Barth, K.; Neubert, D.;
Sarstedt, M.
(2016)
Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies
erschienen in: Journal of Creating Value, 2(2), 194-210.
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Ringle, C. M.;
Sarstedt, M.
(2016)
Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis
erschienen in: Industrial Management & Data Systems, 116(9), 1865-1886.
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Lichters, M.; Müller, H.;
Sarstedt, M.;
Vogt, B.
(2016)
How Durable are Compromise Effects?
erschienen in: Journal of Business Research, 69(10), 4056-4064.
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Matthews, L.;
Sarstedt, M.;
Hair, J. F.; Ringle, C. M.
(2016)
Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part II – A Case Study
erschienen in: European Business Review, 28(2), 208-224.
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Hair, J. F.;
Sarstedt, M.;
Matthews, L.; Ringle, C. M.
(2016)
Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part I – Method
erschienen in: European Business Review, 28(1), 63-76.
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Salzberger, T.;
Sarstedt, M.;
Diamantopoulos, A.
(2016)
Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where it Does Not
erschienen in: European Journal of Marketing, 50(11), 1942-1952.
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Schlittgen, R.; Ringle, C. M.;
Sarstedt, M.;
Becker, J.-M.
(2016)
Segmentation of PLS Path Models by Iterative Reweighted Regressions
erschienen in: Journal of Business Research, 69(10), 4583-4592.
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Sarstedt, M.;
Diamantopoulos, A.; Salzberger, T.; Baumgartner, P.
(2016)
Selecting Single Items to Measure Doubly Concrete Constructs: A Cautionary Tale
erschienen in: Journal of Business Research, 69(8), 3159-3167.
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Sarstedt, M.;
Diamantopoulos, A.; Salzberger, T
(2016)
Should we Use Single Items? Better Not
erschienen in: Journal of Business Research, 69(8), 3199-3203.
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Henseler, J.; Ringle, C. M.;
Sarstedt, M.
(2016)
Testing Measurement Invariance of Composites Using Partial Least Squares
erschienen in: International Marketing Review, 33(3), 405-431.
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Lichters, M.; Brunnlieb, C.; Nave, G.;
Sarstedt, M.;
Vogt, B.
(2016)
The Influence of Serotonin Defficiency on Choice Deferral and the Compromise Effect
erschienen in: Journal of Marketing Research, 53(2), 183-198.
2015
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Henseler, J.; Ringle, C. M.;
Sarstedt, M.
(2015)
A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling
erschienen in: Journal of the Academy of Marketing Science, 43(1), 115–135.
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Becker, J.-M.; Ringle, C. M.;
Sarstedt, M.;
Völckner, F.
(2015)
How Collinearity Affects Mixture Regression Results
erschienen in: Marketing Letters, 26(4) 643-659.
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Jussila, I.; Tarkiainen, A.;
Sarstedt, M.;
Hair, J. F.
(2015)
Individual Psychological Ownership. Concept, Evidence, and Implications for Marketing Research
erschienen in: Journal of Marketing Theory & Practice, 23(2), 121-139.
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Lichters, M.;
Sarstedt, M.;
Vogt, B.
(2015)
On the Practical Relevance of the Attraction Effect: A Cautionary Note and Guidelines for Context Effect Experiments
erschienen in: AMS Review, 5(1-2), 1-19.
2014
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Kuppelwieser, V.;
Marko Sarstedt
(2014)
Applying the Future Time Perspective Scale to Advertising Research
erschienen in: International Journal of Advertising, 33(1), 113-136.
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Sarstedt, M.;
Kuppelwieser, V.
(2014)
Exploring the Influence of Customers' Time Horizon Perspectives on the Satisfaction-Loyalty Link
erschienen in: Journal of Business Research, 67(12), 2620–2627.
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Ringle, C. M.;
Sarstedt, M.;
Schlittgen, R.
(2014)
Genetic Algorithm Segmentation in Partial Least Squares Path Modeling: Methodology, Computational Experiments and Application to the American Customer Satisfaction Index Model
erschienen in: OR Spectrum, 36(1), 251-276.
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Fiedler, M.;
Sarstedt, M.
(2014)
Influence of Community Design on User Behaviors in Online Communities
erschienen in: Journal of Business Research, 67(11), 2258-2268.
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Sarstedt, M.;
Ringle, C. M.; Raithel, S.; Gudergan, S. P.
(2014)
In Pursuit of Understanding What Drives Fan Satisfaction
erschienen in: Journal of Leisure Research, 46(4), 419-447.
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Wilson, S. R.; Whitmoyer, J. G.; Pieper, T. M.; Astrachan, J. H.; Hair, J. F.;
Sarstedt, M.
(2014)
Method Trends and Method Needs: Examining Methods Needed for Accelerating the Field
erschienen in: Journal of Family Business Strategy, 5(1), 4-14.
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Sarstedt, M.;
Ringle, C. M.; Henseler, J.; Hair, J. F.
(2014)
On the Emancipation of PLS- SEM: A Commentary on Rigdon
erschienen in: Long Range Planning, 47(3), 154-160.
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Sarstedt, M.;
Hair, J. F.; Hopkins, L.; Kuppelwieser, V.
(2014)
Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research
erschienen in: European Business Review, 26(2), 106-121.
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Ringle, C. M.; Smith, D.; Reams, R.; Hair, J. F.;
Sarstedt, M.
(2014)
Partial Least Squares Structural Equation Modeling (PLS-SEM): A Useful Tool for Family Business Researchers
erschienen in: Journal of Family Business Strategy, 5(1), 105-115.
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Sarstedt, M.;
Ringle, C. M.; & Hair, J. F.
(2014)
PLS-SEM: Looking Back and Moving Forward
erschienen in: Long Range Planning, 47(3), 132-137.
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Schloderer, M. P.;
Sarstedt, M.;
Ringle, C. M.
(2014)
The Relevance of Reputation in the Nonprofit Sector. The Moderating Effect of Potential Donors’ Characteristics
erschienen in: International Journal of Nonprofit and Voluntary Sector Marketing, 19(2), 110-126.
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Müller, H.; Lehmann, S.;
Sarstedt, M.
(2014)
The Time vs. Money Effect. A Conceptual Replication
erschienen in: International Journal of Research in Marketing, 30(2), 199-200.
2013/2014
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Henseler, J.; Dijkstra, T. K.;
Sarstedt, M.;
Ringle, C. M.; Diamantopoulos, A.; Straub, D. W.; Ketchen, D. J.; Hair, J. F.; Hult, G. T. M.; Calantone, R. J.
(2013/2014)
Common Beliefs and Reality about Partial Least Squares: Comments on Rönkkö & Evermann
erschienen in: Organizational Research Methods, 17(2), 182-209.
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Kuppelwieser, V.;
Sarstedt, M.;
Tuzovic, S.
(2013/2014)
The Role of Context and Motivation Variables in Mobile Commerce Usage – A Further Perspective on Chong
erschienen in: Technological Forecasting and Social Change, 88(8), 156-161.
2013
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Sarstedt, M.;
Wilczynski, P.; Melewar, T. C.
(2013)
A Comparison of Selected Reputation Measures’ Convergent and Criterion Validities
erschienen in: Journal of World Business, 48(3), 329-339.
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Klarner, P.;
Sarstedt, M.;
Ringle, C. M.; Höck, M.
(2013)
Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams
erschienen in: Long Range Planning, 46(3), 258-286.
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Henseler, J.;
Sarstedt, M.
(2013)
Goodness-of-Fit Indices for Partial Least Squares Path Modeling
erschienen in: Computational Statistics, 28(2), 565-580.
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Hair, J. F.; Ringle, C. M.;
Sarstedt, M.
(2013)
Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
erschienen in: Long Range Planning, 46(1), 1-12.
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Ringle, C. M.;
Sarstedt, M.;
Schlittgen, R.; Taylor, C. R.
(2013)
PLS Path Modeling and Evolutionary Segmentation
erschienen in: Journal of Business Research, 66(9), 1318-1324.
2012
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Ringle, C. M.;
Sarstedt, M.;
Straub, D. W.
(2012)
A Critical Look at the Application of PLS-SEM in MIS Quarterly
erschienen in: MIS Quarterly, 36(1), ii-xiv.
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Hair, J. F.;
Sarstedt, M.;
Ringle, C. M.; Mena, J. A.
(2012)
An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research
erschienen in: Journal of the Academy of Marketing Science, 40(3), 414-433.
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Diamantopoulos, A.;
Sarstedt, M.;
Fuchs, C.; Wilczynski, P.; Kaiser, S.
(2012)
Guidelines for Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective
erschienen in: Journal of the Academy of Marketing Science, 40(3), 434-449.
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Raithel, S.;
Sarstedt, M.;
Scharf, S.; Schwaiger, M.
(2012)
On the Value Relevance of Customer Satisfaction. Multiple Drivers in Multiple Markets
erschienen in: Journal of the Academy of Marketing Science, 40(4), 509-525.
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Hair, J. F.; Ringle, C. M.;
Sarstedt, M.
(2012)
Partial Least Squares: The Better Approach to Structural Equation Modeling?
erschienen in: Long Range Planning, 45(5-6), 312-391.
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Hair, J. F.;
Sarstedt, M.;
Pieper, T.; Ringle, C. M.
(2012)
The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications
erschienen in: Long Range Planning, 45(5-6), 320-340.
2011
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Rigdon, E. E.; Ringle, C. M.;
Marko Sarstedt;
Gudergan, S. P.
(2011)
Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and Within Industry Differences
erschienen in: Advances in International Marketing, 22, 169-194.
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Ringle, C. M.;
Sarstedt, M.;
Zimmermann, L.
(2011)
Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel
erschienen in: Journal of Marketing Theory & Practice, 19(4), 459-472.
-
Sarstedt, M.;
Henseler, J.; Ringle, C. M.
(2011)
Multi-Group Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
erschienen in: Advances in International Marketing, 22, 195-218.
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Sarstedt, M.;
Hair, J. F.; Ringle, C. M.
(2011)
PLS-SEM – Indeed a Silver Bullet
erschienen in: Journal of Marketing Theory & Practice, 19(2), 139-151.
-
Rigdon, E. E.; Ringle, C. M.;
Sarstedt, M.
(2011)
Structural Modeling of Heterogeneous Data with Partial Least Squares
erschienen in: Review of Marketing Research, 7, 255-296.
2010
-
Henseler, J.; Horváth, C.;
Sarstedt, M.;
Zimmermann, L.
(2010)
A Cross-Cultural Comparison of Brand Extension Success Factors: A Meta Study
erschienen in: Journal of Brand Management, 18(1), 5-20.
-
Schwaiger, M.;
Sarstedt, M.;
Taylor, C. R.
(2010)
Art for the Sake of the Corporation. Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations
erschienen in: Journal of Advertising Research, 50(1), 77-90.
-
Sarstedt, M.;
Schloderer, M. P.
(2010)
Developing a Measurement Approach for Reputation of Non-Profit Organizations
erschienen in: International Journal of Nonprofit and
Voluntary Sector Marketing
, 15(3), 276-299.
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Höck, C.; Ringle, C. M.;
Sarstedt, M.
(2010)
Management of Multi-Purpose Stadiums: Importance and Performance Measurement of Service Interfaces
erschienen in: International Journal of Services and Technology Management, 14(2-3), 188-207.
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Ringle, C. M.;
Sarstedt, M.;
Mooi, E. A.
(2010)
Response-Based Segmentation Using Finite Mixture Partial Least Squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data
erschienen in: Annals of Information Systems, 8, 19-49.
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Sarstedt, M.;
Ringle, C. M.
(2010)
Treating Unobserved Heterogeneity in PLS Path Modeling. A Comparison of FIMIX-PLS with Different Data Analysis Strategies
erschienen in: Journal of Applied Statistics, 37(7-8), 1299-1318.
2008
-
Sarstedt, M.
(2008)
A Review of Recent Approaches for Capturing Heterogeneity in Partial Least Squares Path Modelling
erschienen in: Journal of Modelling in Management, 3(2), 140-161.
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Sarstedt, M.;
Ringle, C. M.; Schwaiger, M.
(2008)
Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity
erschienen in: Journal of Business Market Management, 3(3), 185-206.
-
Sarstedt, M.
(2008)
Market Segmentation with Mixture Regression Models. Understanding Measures that Guide Model Selection
erschienen in: Journal of Targeting, Measurement and Analysis for Marketing, 16(3), 228-246.
-
Sarstedt, M.;
Schwaiger, M.
(2008)
Sorry, We’re Closed – Nokia’s Communication Crisis in Germany
erschienen in: The Management Case Study Journal, 8(2), 147-160.
