Addressing Endogeneity in Marketing Applications of Partial Least Squares Structural Equation Modeling
| Autoren/Herausgeber: |
Hult, G. T. M.; Hair, J. F.; Dorian, P.; Ringle, C. M.; Pinkwart, A. Sarstedt, M. |
|---|---|
| erschienen: | 2018 |
| Publikationsart: | Articles in Refereed Journals (International) |