The Relevance of Reputation in the Nonprofit Sector. The Moderating Effect of Potential Donors’ Characteristics
Autoren/Herausgeber: |
Schloderer, M. P. Sarstedt, M. Ringle, C. M. |
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erschienen: | 2014 |
Publikationsart: | Articles in Refereed Journals (International) |
ISBN/ISSN: | nvsm.1491 |
erschienen in: | International Journal of Nonprofit and Voluntary Sector Marketing |
Weitere Quellenangabe: | 19(2), 110-126 |