The Relevance of Reputation in the Nonprofit Sector. The Moderating Effect of Potential Donors’ Characteristics
| Autoren/Herausgeber: |
Schloderer, M. P. Sarstedt, M. Ringle, C. M. |
|---|---|
| erschienen: | 2014 |
| Publikationsart: | Articles in Refereed Journals (International) |
| ISBN/ISSN: | nvsm.1491 |
| erschienen in: | International Journal of Nonprofit and Voluntary Sector Marketing |
| Weitere Quellenangabe: | 19(2), 110-126 |