Marketing function and form: How functionalist and experiential architectures affect corporate brand personality
| Autoren/Herausgeber: |
Raffelt, Ursula Schmitt, Bernd Meyer, Anton |
|---|---|
| erschienen: | 2013 |
| Publikationsart: | Articles in Refereed Journals (International) |
| ISBN/ISSN: | 0167-8116 |
| erschienen in: | International Journal of Research in Marketing, 40(3), 201-210 |
