Marketing function and form: How functionalist and experiential architectures affect corporate brand personality
Autoren/Herausgeber: |
Raffelt, Ursula Schmitt, Bernd Meyer, Anton |
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erschienen: | 2013 |
Publikationsart: | Articles in Refereed Journals (International) |
ISBN/ISSN: | 0167-8116 |
erschienen in: | International Journal of Research in Marketing, 40(3), 201-210 |