An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research
| Autoren/Herausgeber: |
Hair, J. F.; Ringle, C. M.; Mena, J. A. Sarstedt, M. |
|---|---|
| erschienen: | 2012 |
| Publikationsart: | Articles in Refereed Journals (International) |