Guidelines for Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective
| Autoren/Herausgeber: |
Diamantopoulos, A. Sarstedt, M. Fuchs, C.; Wilczynski, P.; Kaiser, S. |
|---|---|
| erschienen: | 2012 |
| Publikationsart: | Articles in Refereed Journals (International) |
| ISBN/ISSN: | s11747-011-0300-3 |
| erschienen in: | Journal of the Academy of Marketing Science |
| Weitere Quellenangabe: | 40(3), 434-449 |