Art for the Sake of the Corporation. Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations
| Autoren/Herausgeber: |
Schwaiger, M.; Taylor, C. R. Marko Sarstedt |
|---|---|
| erschienen: | 2010 |
| Publikationsart: | Articles in Refereed Journals (International) |