Art for the Sake of the Corporation. Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations
| Autoren/Herausgeber: |
Schwaiger, M. Sarstedt, M. Taylor, C. R. |
|---|---|
| erschienen: | 2010 |
| Publikationsart: | Articles in Refereed Journals (International) |
| ISBN/ISSN: | S0021849910091208 |
| erschienen in: | Journal of Advertising Research |
| Weitere Quellenangabe: | 50(1), 77-90 |