Response-Based Segmentation Using Finite Mixture Partial Least Squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data
| Autoren/Herausgeber: |
Ringle, C. M. Sarstedt, M. Mooi, E. A. |
|---|---|
| erschienen: | 2010 |
| Publikationsart: | Articles in Refereed Journals (International) |
| ISBN/ISSN: | 978-1-4419-1280-0 |
| erschienen in: | Annals of Information Systems |
| Weitere Quellenangabe: | 8, 19-49 |