Response-Based Segmentation Using Finite Mixture Partial Least Squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data
| Autoren/Herausgeber: |
Sarstedt, M. Ringle, C. M.; Mooi, E. A. |
|---|---|
| erschienen: | 2010 |
| Publikationsart: | Articles in Refereed Journals (International) |