Response-Based Segmentation Using Finite Mixture Partial Least Squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data
Autoren/Herausgeber: |
Ringle, C. M. Sarstedt, M. Mooi, E. A. |
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erschienen: | 2010 |
Publikationsart: | Articles in Refereed Journals (International) |
ISBN/ISSN: | 978-1-4419-1280-0 |
erschienen in: | Annals of Information Systems |
Weitere Quellenangabe: | 8, 19-49 |