Market Segmentation with Mixture Regression Models. Understanding Measures that Guide Model Selection
| Autoren/Herausgeber: |
Sarstedt, M. |
|---|---|
| erschienen: | 2008 |
| Publikationsart: | Articles in Refereed Journals (International) |
| ISBN/ISSN: | jt.2008.9 |
| erschienen in: | Journal of Targeting, Measurement and Analysis for Marketing |
| Weitere Quellenangabe: | 16(3), 228-246 |