Market Segmentation with Mixture Regression Models. Understanding Measures that Guide Model Selection
Autoren/Herausgeber: |
Sarstedt, M. |
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erschienen: | 2008 |
Publikationsart: | Articles in Refereed Journals (International) |
ISBN/ISSN: | jt.2008.9 |
erschienen in: | Journal of Targeting, Measurement and Analysis for Marketing |
Weitere Quellenangabe: | 16(3), 228-246 |