Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei’s S-commerce Campaign
| Autoren/Herausgeber: |
Bürklin, Nina Faber K. |
|---|---|
| erschienen: | 2019 |
| Publikationsart: | Articles in Books and Non-Refereed Journals |
| erschienen in: | Boardman R., Blazquez M., Henninger C., Ryding D. (eds) Social Commerce. Palgrave Macmillan, Cham, from https://doi.org/10.1007/978-3-030-03617-1_9 |
