Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei’s S-commerce Campaign
Autoren/Herausgeber: |
Bürklin, Nina Faber K. |
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erschienen: | 2019 |
Publikationsart: | Articles in Books and Non-Refereed Journals |
erschienen in: | Boardman R., Blazquez M., Henninger C., Ryding D. (eds) Social Commerce. Palgrave Macmillan, Cham, from https://doi.org/10.1007/978-3-030-03617-1_9 |