Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena
| Autoren/Herausgeber: |
Rigdon, E. E. Sarstedt, M. |
|---|---|
| erschienen: | 2021 |
| Publikationsart: | Articles in Books and Non-Refereed Journals |
| erschienen in: | H. Baumgartner and B. Weijters (Eds.), Review of Marketing Research, Volume 19. Bingley, UK: Emerald |