Is Relationship Intelligence a Promising Approach to Successful Relationship Marketing in the Future?
| Autoren/Herausgeber: |
Meyer, Anton Rosier, Markus Kantsperger, Roland |
|---|---|
| erschienen: | 2006 |
| Publikationsart: | Articles in Books and Non-Refereed Journals |
| ISBN/ISSN: | 978-1604238143 |
| erschienen in: | D. Grewal, M. Levy & R. Krishnan (Eds.): Enhancing Knowledge Development in Marketing. Chicago: American Marketing Association |
| Weitere Quellenangabe: | S. 366-375 |
