Is Relationship Intelligence a Promising Approach to Successful Relationship Marketing in the Future?
Autoren/Herausgeber: |
Meyer, Anton Rosier, Markus Kantsperger, Roland |
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erschienen: | 2006 |
Publikationsart: | Articles in Books and Non-Refereed Journals |
ISBN/ISSN: | 978-1604238143 |
erschienen in: | D. Grewal, M. Levy & R. Krishnan (Eds.): Enhancing Knowledge Development in Marketing. Chicago: American Marketing Association |
Weitere Quellenangabe: | S. 366-375 |