Perceived Innovativeness - A Cross-Industrial Study of its Impact on Customer Loyalty
| Autoren/Herausgeber: |
Meyer, Anton Schmitt, Bernd Kunz, Werner |
|---|---|
| erschienen: | 2005 |
| Publikationsart: | Articles in Books and Non-Refereed Journals |
| erschienen in: | R. Reichwald & S. Huff (Eds.): Responsible Management in an Uncertain World. EURAM, München. |
| Weitere Quellenangabe: | S. 275-276 |
