The Key Drivers of Globalisation and International Marketing
| erschienen: | 2004 |
|---|---|
| Publikationsart: | Articles in Books and Non-Refereed Journals |
| erschienen in: | GfK (Ed.): Yearbook of Marketing and Consumer Research, 2/2004. Nürnberg: GfK |
| Weitere Quellenangabe: | S. 62 -76 |
