Institut für Marketing
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Susanne Adler

Susanne Adler, M.Sc.

wissenschaftliche Mitarbeiterin, Doktorandin

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Ludwig-Maximilians-Universität München
Fakultät für Betriebswirtschaft
Institut für Marketing
Ludwigstrasse 28, RG / 3. OG
80539 München

Raum: 328
Telefon: +49 (0) 89 / 2180 - 3321

Sprechstunde:
Mi: 10:00-11:00 Uhr.

Publikationen


JOURNAL ARTICLES

Lichters, M., Adler, S., & Sarstedt, M. (2020). Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties. Marketing ZFP, 42(4), 22–34. https://doi.org/10.15358/0344-1369-2020-4-22

Adler, S., & Sarstedt, M. (2021). Mapping the jungle: A bibliometric analysis of research into construal level theory. Psychology and Marketing, 38(9), 1367–1383. https://doi.org/10.1002/mar.21537

CONFERENCE PRESENTATIONS AND PROCEEDINGS

Schöniger, M. K., & Adler, S. (2021) Effects of Temperature and Social Density on Consumer Choices with Multiple Options. 2021 Academy of Marketing Science (AMS) Annual Conference.

Adler, S., & Sarstedt, M. (2020). Identifying Topics and Trends in Research on Construal Level Theory. 2020 Association for Consumer Research Virtual Annual Conference.

Lichters, M., Adler, S., & Sarstedt, M. (2019) More Insights into the Role of Warm Versus Cool Ambient Scents in Consumer Decision-making. 2020 Academy of Marketing Science (AMS) Annual Conference.