Institut für Marketing

Links und Funktionen



Case Studies in Marketing

Target group Bachelor students (B.Sc.)
Course type  Seminar, advanced seminar
Cycle Winter term (starting winter term 22/23)
Hours per week 2 (seminar), 2 (advanced seminar)
Grading Seminar paper and presentation
Credits 6 ECTS
Time / Room See LSF for seminar and advanced seminar

Course Overview

Based on the contents of the lecture “Unternehmensführung & Marketing,” the students subsequently apply their acquired knowledge to real marketing situations. Using case studies, they will analyze companies and marketing practice issues, present their results, and discuss their proposed solutions.


• Market research
• Product decisions
• Branding decisions
• Communication decisions
• Sales decisions
• Pricing decisions
• Marketing of innovations
• Online and social media marketing