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Case Studies in Marketing

Target group Bachelor students (B.Sc.)
Course type  Seminar, advanced seminar
Cycle Winter term (starting winter term 22/23)
Hours per week 2 (seminar), 2 (advanced seminar)
Grading Seminar paper and presentation
Credits 6 ECTS
Time / Room See LSF for seminar and advanced seminar

Course Overview

Based on the contents of the lecture “Unternehmensführung & Marketing,” the students subsequently apply their acquired knowledge to real marketing situations. Using case studies, they will analyze companies and marketing practice issues, present their results, and discuss their proposed solutions.

Structure

• Market research
• Product decisions
• Branding decisions
• Communication decisions
• Sales decisions
• Pricing decisions
• Marketing of innovations
• Online and social media marketing