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Proseminar: Customer Relationship Management

Prof. Ram Ramaseshan (Curtin University, Australia); Tamara Lorz; Sprache: Englisch

20.02.2020

! Important notice: Due to the Coronavirus outbreak we have to cancel the seminar for the upcoming summer term 2020 !

! Information on a postponement to the winter term 20/21 will be online in due course !


Target Group Master students (M.Sc.) / doctoral students (MBR)
Type Seminar
Hours per week 2 SWS blocked
Grading Scientific presentation (15 minutes)
Credits

PO2015: 3 ECTS in Marketing & Strategy VIII

PO2018: 3 ECTS in Wahlpool (VI): Advanced Elective Topics in Business Administration (Applied Theory) I-II

Important notice for LMU students: Studierende, die nach der PO2015 studieren, können entweder das Proseminar „CRM“ oder das Proseminar „Convincing Political Stakeholders“ belegen und dementsprechend anerkennen lassen. Nach der PO2015 ist es nicht möglich, beide Veranstaltungen zu belegen.

Prerequisites -
Registration The number of participants is limited. Registration via LSF
Time/ Room See LSF
Contact Person Tamara Lorz

Information regarding the application documents and the course outline can be found below:

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