Institut für Marketing





We are accepting submissions for ICRM 2017 from February 3 until April 20, 2017!



Author Guidelines:


Please read the guidelines carefully and use the link below to make your submission in three simple steps.


1: Prepare your submission


Please prepare your submission as extended abstract including three parts, a title page, the main text and a reference list at the end of the abstract in PDF format (file extension .pdf).

The title page should not exceed 250 words and should include a title, at least three keywords to describe the topic and methods of your submission and a structured abstract. The structured abstract should indicate the following:

  • Purpose (mandatory)
  • Design / methodology / approach (mandatory)
  • Findings (mandatory)
  • Research limitations / implications (if applicable)
  • Practical implications (if applicable)
  • Social implications (if applicable)
  • Originality / value (mandatory)

The main text should be between 1,000 and 2,000 words excluding the title page and reference list. References to other publications must be in Harvard style.

At the end of the abstract, a reference list in alphabetical order should be provided.

No author details should be given in the extended abstract.

2: Register with or log into our submission system (EasyChair).


Please note that you will be automatically refered to the login and registraton page if you click on the link below.


3: Enter and submit


Address for Correspondence: Here we would like you to enter the address you would like us to use for contacting you.

Author Information: Please enter your details and your coauthors' information, if applicable, and indicate who will present and who will function as corresponding author.

Title and Abstract: Please copy the title of your abstract into the first line and copy the main text of your abstract into the text field (excluding your list of references). The main text must not exceed 2,000 words.

Keywords: Please copy the minimum of three keywords from your title page into the field using a new line for each keyword.

Topics: Please choose from the list of topics what best describes your submission.

Other Information and Uploads: Here we would like you to indicate whether you are making a First Submission or a Revised Submission. Additionally you can now upload the pdf version of your complete extended abstract including title page, main text and reference list.


Ok! I want to make my submission now!


Further information on referencing


References to other publications must be in Harvard style. Publications should be cited in the text as follows: (Adams, 2006) using the first named author's name (Adams and Brown, 2006) citing both authors' names, or (Adams et al., 2006), when there are three or more authors. At the end of the abstract a reference list in alphabetical order should be provided:

For books

Surname, Initials (year), Book Title, Publisher, Place of publication.

e.g. Harrow, R. (2005), No Place to Hide, Simon & Schuster, New York, NY.

For book chapters

Surname, Initials (year), "Chapter title", Editor's Surname, Initials, Title of Book, Publisher, Place of publication, pages.

e.g. Calabrese, F.A. (2005), "The early pathways: theory to practice – a continuum", in Stankosky, M. (Ed.), Creating the Discipline of Knowledge Management, Elsevier, New York, NY, pp. 15-20.

For journals

Surname, Initials (year), "Title of article", Journal Name, volume, number, pages.

e.g. Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first century", Journal of Consumer Marketing, Vol. 22 No. 2, pp. 72-80.

For published conference proceedings

Surname, Initials (year of publication), "Title of paper", in Surname, Initials (Ed.), Title of published proceeding which may include place and date(s) held, Publisher, Place of publication, Page numbers.

e.g. Jakkilinki, R., Georgievski, M. and Sharda, N. (2007), "Connecting destinations with an ontology-based e-tourism planner", in Information and communication technologies in tourism 2007 proceedings of the international conference in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, pp. 12-32.

For unpublished conference proceedings

Surname, Initials (year), "Title of paper", paper presented at Name of Conference, date of conference, place of conference, available at: URL if freely available on the internet (date of access).

e.g. Aumueller, D. (2005), "Semantic authoring and retrieval within a wiki", paper presented at the European Semantic Web Conference (ESWC), 29 May-1 June, Heraklion, Crete, available at: (accessed 20 February 2007).

For working papers

Surname, Initials (year), "Title of article", working paper [number if available], Institution or organization, Place of organization, date.

e.g. Moizer, P. (2003), "How published academic research can inform policy decisions: the case of mandatory rotation of audit appointments", working paper, Leeds University Business School, University of Leeds, Leeds, 28 March.

For electronic sources

If available online, the full URL should be supplied at the end of the reference, as well as the date that the resource was accessed.

e.g. Castle, B. (2005), "Introduction to web services for remote portlets", available at: (accessed 12 November 2007).

Standalone URLs, i.e. without an author or date, should be included either within parentheses within the main text, or preferably set as a note (roman numeral within square brackets within text followed by the full URL address at the end of the paper).



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