Institut für Marketing




Supporting Program

Guided city tour (September 13, 2017)

Registered participants of ICRM 2017 will have the opportunity to participate in a professionally guided city tour through Munich. The tour, which will be in English, will take place on Wednesday, September 13, 2017 after the academic program and before the informal dinner. We will meet our professional tour guide from Schwarzgold at our starting point, the famous Marienplatz, and will complete the tour right at "Zum Franziskaner" were the informal dinner will take place.


Informal Dinner (September 13, 2017)

Zum Franziskaner, Residenzstraße 9, 80333 Munich

We are happy to announce that for the informal dinner we have a very special Bavarian treat for you!

franziskaner (4)franziskaner (3)






 Photo credit: Zum Franziskaner

Although the 25. ICRM takes place slightly before the actual "Oktoberfest", you will be able to enjoy all the flair, music and games at "zum Franziskaner's Hofgarten" (courtyard garden). There will be:

  • Live music played by an original Oktoberfest band
  • Games like "Nageln" (competitive tacking with nails) and "Maßkrug Stemmen" (beer mug lifting competition)
  • A Bavarian language crash course
  • Traditional Bavarian food
  • Bavarian beer specialties served in traditional beer mugs

franziskaner (7)

Photo credit: Zum Franziskaner

 Gala Dinner (September 14, 2017)

Neuhauser Wohnküche, Lachnerstraße 1, 80639 Munich

The Gala Dinner will take place at "Neuhauser Wohnküche".

The Award for the Best Paper will be announced during the gala dinner.


  Photo credit: Neuhauser Wohnküche

Experience Day: Bayerische Staatsoper - A Look Behind the Scences (September 15, 2017)

Bayerische Staatsoper, Max-Joseph-Platz 2, 80539 Munich

königssaal c) wilfried hösl, bayerische staatsoper   nationaltheater bühne c) wilfried hösl

Photo credit: Bayerische Staatsoper/Wilfried Hösl

The Bayerische Staatsoper in Munich ranks among the most renowned opera houses in the world. It looks back on a long tradition of more than 350 years of opera and ballet. Various famous conductors and stage directors have given the traditional opera house an innovative, adventurous profile, in order to create an extraordanry experience for the audience. Each year more than 600.000 guests visit more than 450 performances and are excited to experience famous artists in one of the most prestigious international cultural sites.

You will have the opportunity to take an exclusive look behind the scences of the Bayerische Staatsoper and will gain some insights about how to create exceptional customer experience with great respect for tradition but also with an inquisitive eye toward the future.

 bayerische staatsoper logo


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