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Academic Program

Preliminary Academic Programm

Download the detailed conference program here (PDF).

Tuesday, September 12th

18:00 – 20:00 Welcome Reception
Location: Café Reitschule, Königinstr. 34, 80802 Munich

Wednesday, September 13th

Location: W101 (Lehrturm), Prof.-Huber-Platz 2, 80539 Munich

08:00 – 08:30 Registration and Coffee
Location: V002 (Lehrturm), Prof.-Huber-Platz 2

08:30 – 08:45 Welcome Address
08:45 – 09:45 Keynote: Professor Christian Grönroos
09:45 – 10:15 Coffee Break (V002)

10:15 – 12:15 Paper Session 1
12:15 – 13:15 Lunch Break
Location: Primo Cafebar, Ludwigstr. 28

13:15 – 14:45 Paper Session 2
14:45 – 15:15 Coffee Break (V002)

15:15 – 16:45 Paper Session 3

18:30 Guided City Tour
Meeting Point: Mariensaeule at Marienplatz
         
20:00 Informal Dinner
Location: Zum Franziskaner, Residenzstr. 9, 80333 Munich

Thursday, September 14th

Location: W201 (Lehrturm), Prof.-Huber-Platz 2, 80539 Munich

08:00 – 08:30 Coffee
Location: V002 (Lehrturm), Prof.-Huber-Platz 2

08:30 – 10:00 Paper Session 4
10:00 – 10:30 Coffee Break (V002)

10:30 – 12:00 Paper Session 5
12:00 – 13:00 Lunch Break
Location: Primo Cafebar, Ludwigstr. 28

13:00 – 13:45 Keynote: Dr. Klemens Joos
13:45 – 14:15 Coffee Break (V002)

14:15 – 15:30 Paper Session 6
15:30 – 16:00 Coffee Break (V002)

16:00 – 16:45 Paper Session 7
16:45 – 17:45 Keynote: Professor Bernd Schmitt
17:45 – 18:00 Concluding Remarks and Outlook on the 26th ICRM

20:00 Gala Dinner
Location: Neuhauser Wohnküche, Lachnerstr. 1, 80639 Munich

Friday, September 15th

Experience Day

10:00 – 12:30 Behind the Scenes at Bayerische Staatsoper
                      Guided Tour and discussion with the Head of Strategic
                      Management & Marketing
Location: Bayerische Staatsoper, Max-Joseph-Platz 2, 80539 Munich


12:30 – 14:00 Lunch Break

15:00 – 16:00 Guided Tour at BMW World
Location: BWM Welt, Am Olympiapark 1, 80809 Munich

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