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25. ICRM - International Colloquium on Relationship Marketing

September 12-15, 2017 | Munich, Germany

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Please note that we offer an experience day on September 15.

The 25th International Colloquium on Relationship Marketing will be hosted by the Institute for Marketing (Univ.-Prof. Anton Meyer) and the Munich School of Management at LMU Munich.

The Colloquium was originally conceived as an on-going forum for creating new knowledge and circulating viewpoints which challenge established marketing management theory and practices. David Ballantyne, the first convenor, had the vision of a Colloquium which went beyond the bounds of a small and friendly conference to one which would expand and sustain a community of researchers, allow sufficient time for dialogue among those researchers, and provide access to academic journals for publishing the Colloquia papers. Networks and dialogue remain essential elements of the Colloquium. In line with its history as an ongoing forum for creating new knowledge and a venue for challenging existing marketing theory and practices, the 25th ICRM in Munich in September 2017 seeks to move relationship marketing forward and stimulate debate between academics and marketing professionals.

Call for papers

Travel and accommodation

Program

Registration information

Submissions


CALL FOR PAPERS                                                  SUBMISSION DEADLINE:

                                                                                 APRIL 20, 2017

 ICRM 2017 - DATES

September 12, 2017: Evening Welcome Reception

September 13, 2017: Academic Colloquium & Informal Dinner

September 14, 2017: Academic Colloquium & Gala Dinner

September 15, 2017: Experience Day 


THEME OF ICRM 2017

Faster, higher, further! Is customer experience the new battleground for relationship marketing?

Topics of interest include but are not limited to:

  • Conceptualization and measurement of customer experience
  • Mechanisms and tools for enhancing and managing customer experience
  • Customer experience in complex ecosystems
  • Dynamic of customer experience and its impact on relationships
  • Managing customer experience across various channels and touch points
  • Technology-enabled autonomous creation of customer experience
  • Improving the customer experience and customer relationships with big data

In addition to the topics listed, we also welcome submissions on other topics related to customer experience or relationship marketing. Conceptual and theoretical contributions are equally welcome as empirical papers if they make a substantial contribution to the field. Thus, we value theoretical and methodological pluralism.

The main text should be between 1,000 and 2,000 words excluding the title page and reference list.
For more information, see Submission Guidelines

SUBMISSION DEADLINES AND IMPORTANT DATES

Call opens:                                                FEBRUARY 3, 2017

Call closes:                                                APRIL 20, 2017

Notification of reviewer decisions:                 JULY 3, 2017

Deadline for revised papers:                        AUGUST 31, 2017

AUTHOR GUIDELINES AND SUBMISSIONS

Please notice that we will be accepting submissions starting February 3, 2017. More information on author guidelines and the submission process will be posted on this website soon.

BEST PAPER AWARD

We are happy to be able to cooperate with the Journal of Service Management (JOSM) for the Best Paper Award of the 25th ICRM! Only full papers have the chance to win the Best Paper Award, which will be presented during the conference. The best paper will have the opportunity to be published in a special section of JOSM (2015 Impact Factor: 2.233). A double-blind review process will select the best paper and the corresponding authors will be invited to submit their paper to the Journal of Service Management.

CONTACT

E-Mail:              icrm2017@lmu.de
Website:          www.lmu.de/icrm2017
Address:          Institute for Marketing | Ludwigstraße 28 RG | 80539 München


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